There’s no satisfaction like knowing you’ve got a good deal. And, when you can secure something for nothing, the satisfaction is even sweeter. For businesses new to the online environment, and those that have been around for some time, being able to get free online business promotion provides a sense of achievement that you’re getting your name known among audiences. But how and where can you achieve free online business promotion?
Promoting your business online for free isn’t easy. In this era of quick start-ups and endless opportunity, standing out from the crowd with little-to-no investment is all but impossible. Or is it? We take a look at some of the most popular means of free online business promotion to help boost your performance in search engines, reach a wider audience, and capture the customers you need for success.
We know exactly what you’re thinking and you’re right. Directory submissions as an SEO technique died a death a long time ago. Like so many online services, the directory market had become saturated and, quite frankly, pointless. Thankfully, Google’s algorithm updates have all but eliminated the worst offenders of directory submissions.
That said, there remain a few services that can help you achieve free online business promotion. SEO experts will tell you that a focus on local SEO is vital, and such directories as Yelp, Google Places, Yahoo Local, and Yell thus prove invaluable. It takes only a few minutes to sign up and create a presence for your business, many of which enable you to link back to your own site.
If you don’t realise the value of social networks for your business, you probably never will. Developing social media accounts enables you to establish a rapport with your audience; these are the forums upon which you’re able to interact directly with your customer base, ask questions, seek feedback, and discover how and where your service can improve.
Advertising great Bill Bernbach one said, “word of mouth is the best medium of all,” and social networks represent the latest incarnation of word of mouth media. Get yourself a presence on Facebook, Twitter, Pinterest, Google Plus, YouTube, Foursquare, etc., as soon as possible and start connecting with your audience.
Photo sharing sites
We mentioned Pinterest in the social networking section, and we could so easily have included it here. Photo sharing websites provide you with the opportunity for free online business promotion through one of the best forms of communication: imagery. Whether it’s on Instagram or Flickr, Photobucket or Picasa, you can create a repository for your business imagery which showcases your products or services in a compelling manner.
It’s been said that a picture speaks a thousands words, so why not take the time to develop photography catalogues that do the hard work of selling for you?
Companies that blog generate up to three times more leads than those that don’t. With it taking just a few minutes on sites such as WordPress and Blogger to create a blog for your company, it’s almost inconceivable that many businesses still fail to create an area specifically for blogging purposes. While it is hard work to maintain an effective blog, the potential for free online business promotion is huge, with effective outreach strategies and guest blogging available to help generate interest in your company and its products.
Find out more
There’s very little in this world that you can get for free. But, with a little bit of hard work and investigation, there are options available. Of course, almost every channel we’ve detailed needs to be driven by killer content, which is why we’re here to offer our expert content marketing services. Whether you’re a small company or a large, multinational corporation, we have a content marketing package to suit you.
Contact Minerva Copywriting today on 0800 180 4085 to find out more.