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Save up to £3,000 per month with Minerva Copywriting

Connect. Create. Convert.

Research shows that the average wage of an in-house copywriter is a staggering £35k – an expense of nearly £3,000 per month. While there’s no questioning the value an in-house copywriter provides to a company, it remains a fact that affordable means of supporting marketing activity are always welcomed.

Managed Copywriting

With the new Managed Copywriting service from Minerva Copywriting, you have the opportunity to support your content generation with a team of experienced copywriters and content editors. For just the fraction of the cost of a team of in-house copywriters, Minerva Copywriting will able to supply you with high-quality content each month, whether you’re in need of SEO copywriting, press releases, or print campaigns.

Prices for a Managed Copywriting service start from as little as £495 per month*, enabling you to have instant access to experienced professionals, each ready and able to supply the content that meets your needs.

Not sure why you need a copywriter?

Content is integral to even the most basic marketing campaign. Whether it’s the text on your website, the copy in an email, or the script for a video, these words need to be ably crafted by experienced, knowledgeable copywriters. At Minerva Copywriting, our team has accrued over 25 years’ experience in writing professionally across a host of industries, and can provide the copywriting services you deserve at a cost that is affordable and in a manner that is simple and convenient.

Find out more

Discover more about how Managed Copywriting from Minerva Copywriting can help drive your company’s marketing material to new levels of success. With great savings of up to £3,000 to be made, it makes sense to invest in a professional copywriting agency that has the ability to connect with you and your customers.

*Terms and conditions apply. Please contact Minerva Copywriting for details.

4 blog post ideas to increase traffic


Effective blogging is as crucial for businesses as any other form of marketing activity, playing an integral role in keeping a website updated with fresh content, generating a higher percentage of leads, and aiding in driving traffic to your main site. For some businesses, producing a steady stream or interesting, relevant blog posts is far from simple, with dry subject matters making it a cumbersome task. But it doesn’t have to be that way.

While it’s true that almost anyone can develop a blog post, knowing the type of post that works best to generate readership and boost followers can ensure you focus your efforts on the right tasks. Whatever industry you work in, our blog post ideas can be tailored to suit you and help generate interest in your business that breeds success.

News stories

The great thing about news is that it’s always being made. Regardless of the industry in which you work, news stories within your sector are almost always being published. For example, it may be announcements surrounding product launches, the formation of new companies, endorsements, charity work, local stories, etc. Set up your news aggregation service to return news stories based on suitable keywords and you’ll receive a steady amount of stories on which to focus. Of course, you should take the time to offer you’re own insight into the story (there’s nothing worse than the simple republishing of a press release), and structure the post to link to your own company or service.


Everybody loves a list, right? Studies show that more than a fifth of users spend less than ten seconds on a webpage before heading elsewhere for information. By creating blog posts that are lists, readers will be able to see concise, ordered information in an easily digestible format and, if done well, will be more inclined to share your content.

Questions and answers

One of the fundamental objectives of any content strategy is to resolve the issues of your readers. By providing reliable, authoritative content, you can engender a reputation – and a relationship – among customers that will have them coming back for more. Hosting a question and answer post asking for customer questions, with responses concise and quick shows how much you value users and their issues. In addition, a question and answer post can help you identify any areas of your business that need development, improving the customer experience overall.

Write a post series

A common tactic among bloggers is to create a series of articles around one particular topic, focusing on different elements over a number of posts. This ensures that a solitary subject can be turned into a fertile ground for content and, when done well, will see subscription increase and readership grow as you continue the series.

These simple blog ideas can help you generate content on a regular basis, and develop posts that will be accessible to readers new and old. What’s more, many of these are straightforward and almost effortless to produce. Best of all, the list is just the tip of the iceberg, with many, many more options available.

What is your favourite type of blog post? Let us know in the comments below.

Three essential marketing automation techniques


The term ‘marketing automation’ has the ability to strike equal amounts of fear and delight into marketing professionals the world over. For some, it may be seen as a precursor to being found out as a redundant cog in the wheels of industry or for becoming a proponent of spammy messages; for others, it can help alleviate the burden of manual tasks and enable focus to be placed on more creative and rewarding features of a particular campaign. Regardless of your own particular opinion, more and more forms of marketing automation and associated software are available, leaving the door open for embracing the very best marketing automation techniques to help lift your strategies to greater heights.

Content marketing automation

So, how can marketing automation benefit your content strategy? Before going any further, it should be stressed that these techniques will serve only to complement your strategy; there is no shortcut to success, no software that can replicate the skill of experience copywriters, and no substitute for considered planning and strategising. Instead, these marketing automation techniques can be utilised to enhance returns and offer support to your content strategy.

So, what marketing automation techniques are available to help your content strategy? We take a look at three fundamental techniques below.

1. Nurturing leads

By creating a lead nurturing workflow, you can ensure that your business delivers the content your customers need at a time they need it. This nurturing workflow can be a basic checklist of content ideas that help support your prospects through a sale. It should refrain from being too pushy, and simply offer a guiding hand through the necessary stages. In fact, promoting products will only serve to alienate customers, potentially prompting them to unsubscribe from email lists or blocking social media updates.

The nurturing of leads should instead remind customers about how you can help them, create awareness, and establish authority within the marketplace, thereby keeping you at the forefront of their mind when the time comes to invest in your product.

2. Triggered emailing

For increased open rates and a higher click-through rate, triggered emailing represents the perfect marketing automation solution. Effective and efficient, triggered emails can be tailored according to the specifics of your customer. For example, by automating personalised emails to be delivered on specific dates (say, the birthday of your customer), you can stay in touch with your customer via a relevant message at a relevant time, all without lifting a finger.

Similarly, triggered emails can be automated via on-site activity. Should a website user visit three-or-more pages on one particular subject matter, why not set up an automated email to send offering even more information, such as a whitepaper or a link to an ebook?

3. Tailored landing page

It’s common for a paid marketing campaign (PPC) to neglect the importance of a suitable landing page. After all, it’s easier and less effort to simply direct paid traffic to an existing page with links to all sections of your site, right? Wrong. Well-designed, well-configured landing pages with suitable content convert. Combined with the right message supporting the campaign, you can ensure your money is spent effectively. Driving your paid – and email – traffic to a destination already tailored to answer its questions or further its interests enables you to put your PPC budget to work with little effort.

These techniques are just the tip of the iceberg when it comes to marketing automation, and it should be noted that there is no sure-fire means of success. That said, you can rest assured that by laying the correct foundations, you will be able to move forward in your marketing strategy with an enhanced selection of automation tactics.

Super Bowl 2014 adverts

It’s the biggest game of the year in the American sporting calendar: Super Bowl 2014. As much as viewers around the globe will be glued to the action between the Seattle Seahawks and Denver Broncos, many in the world of marketing will be eagerly anticipating another iconic institution of Super Bowl Sunday – the half time adverts.

Millions upon millions of dollars are spent each year on the production and placement of great adverts in the most coveted slot in television. But what can viewers expect this year? From British villains to David Beckham revealing more than you might imagine, there’s humour, emotion and, above all else, big budgets on show. Take a look at some of the best Super Bowl 2014 adverts below.

Jaguar: British Villains

Sodastream: Sorry, Coke and Pepsi

Kia: The Truth

H&M: David Beckham Covered or Uncovered?

Volkswagen: Wings

Budweiser: Puppy Love

10 Simple Yet Brilliant Print Adverts

Below we take a look at some of the finest print adverts to appear in recent years. In this post, we focus on those adverts that use evocative imagery in a manner that is inventive and truly inspirational. What makes these print adverts really compelling is the interplay between creative design and intelligent copywriting. The results are both startling and impressive.

See which is your favourite among the ten listed below, and let us know in the comments sections if there’s any great print adverts you’d like us to feature.

Sanzer Hand Gel



Schusev State Museum of Architecture






Amnesty International

Don’t Need a Blog? Think Again


When it comes to creating a website, you may feel that blogging isn’t high on the list of priorities. It may therefore surprise you to learn that blogging is an integral avenue through which to increase traffic to your website. In fact, blogging benefits your website in a variety of ways. But it’s important to remember that successful blogging doesn’t happen overnight, and takes a huge degree of hard work.

By adding a blog to your website, you have the perfect opportunity to be seen by users as an expert – and an authority – in your field. Regular blogging enables you to reach out to both existing and potential clients, and establishes a place on your website which is a more lively and friendly place to be. As such, you will be able to build a following of readers or visitors who will return to your blog again and again, as well as interact with you through the comments section.

To many, blogging can be seen as an online documentation of work – this again is all part of establishing you as an expert in your field. If you are a regular blogger and you provide your readers with a variety of consistent content, they are sure to return to your site regularly, and even share its content on social networks.

If you are adding a blog to your business’ website, it can demystify your business by making you a lot more approachable – especially if you use a variety of embeddable content. Videos, pictures and sound clips are all ways in which you can make your blog stand out from the rest. Check out this short guide on how to make your post stand out with embeddable content.

Blogging is a great way of communicating in a timely fashion and providing readers with news and special offers. Some posts can generate a great deal of traffic, much of which many never have found the main website otherwise.

What are the advantages of blogging to SEO

  • You can target more keywords, with each post effectively a new page that can be optimised to target particular terms.
  • Websites with blogs attract more links than sites without a blog. This is especially true with commercial sites, with people more likely to link to engaging informational content than your homepage or a product page.
  • Search engines like fresh content. Blogging is a great way of encouraging you to consistently create fresh content. The more keyword-rich content you produce, the better off you’ll be.

Blogging tips

  • You must write regularly. Leaving yourself time to write and update your blog is highly important. Schedule a day to write and stick to it.
  • Quality content. If you struggle to create your own content, it might be worth investing in a writing agency or professional copywriter to assist you. Quality content is highly important when it comes to blogging. And, while anyone can create a blog, it’s the content that defines whether your blog is good or great.
  • Be realistic. Don’t expect to gain lots of followers overnight because, more often than not, you won’t. You must keep your expectations in check and really think about what you want to achieve from blogging – not everyone blogs for the same reasons.
  • Be different. Don’t be afraid to use your own writing style. Writing for a website is a lot different to blogging, so you need to try and find your own voice. Do your research and look at other blogs for a bit of inspiration.


About the author

Tom Black is Head of Search at Bootcamp Media Limited, an online marketing and web design agency based in Birmingham.

6 Simple Steps to Content Marketing Success


If your company had a great product to sell or an unrivalled service to offer, it’s understandable that you would be keen to shout about it. With the digital environment making it easier than ever to communicate with your potential customers, the channels open to you are manifold.

Time and again, however, we see companies producing website content which overwhelms consumers and gives a bad impression, simply by having too much to say or saying it in the wrong way. By following our six simple steps to content success, you can avoid common failings and ensure your visitors get the online experience they deserve.

1. Keep it simple

There is more than one page on your website for a reason. While it’s tempting to put all your messages and calls to action on your homepage, the appearance will undoubtedly suffer and will serve online to swamp consumers.

Have a clear structure in mind: what is each individual page trying to achieve? Are you presenting a product, outlining a service or promoting an offer? Do you want your reader to sign up for a newsletter or complete an enquiry form?

By keeping things simple, you let the reader know exactly what you’re offering and provide them with an easy way to engage or convert.

2. Less is more

We are the best company for cleaning services – EVER!!!

You might think that text decoration, hyperbole and dancing hamster gifs are the way to get people to engage, but you’d be wrong. Very wrong. We’ve already covered the negative effect of hubris in our ‘5 Content Marketing Mistakes You Don’t Know You’re Making’ article, but it cannot be reiterated enough. Don’t tell consumers you’re the best, tell them why your particular product or service meets their individual needs.

Furthermore, refrain from using capitals and exclamation marks – nobody likes to be shouted at. And you may think that bold and underlining emphasises your point, but really it just suggests that you probably write your email communications in crayon.

3. Linked up

There’s no call for stuffing your text with links, but inserting necessary and relevant links can be highly useful for visitors. It enables them to jump from one page to another without having to refer back to the top navigation or use a search feature, saves time, and leaves their train of thought intact. If a link is embedded within engaging content, your reader will be prompted to investigate further.

4. More than just text

It’s an easy mistake to make, but content doesn’t just mean copy. Be creative with how you present your website content. Use high-quality images and video, infographics and even games to enhance the experience of your users.

5. Forget about SEO

Content has become the focus for many marketers over the past year. Studious SEOs are having to change their game. Unfortunately, this means many of them have suddenly become content experts, having never paid much attention to writing before. Their content is full of keywords with infinite variations and reads like English is not their primary language. Search engines may love it – although perhaps for not much long – but consumers don’t.

Search engines do not buy products or services. People do. Your content should be aimed at those people; it should be fluid, engaging and assertive. Don’t get me wrong, I’m not saying leave out keywords altogether, but don’t let your copy revolve around them and be smart about where they’re included.

6. Ask for help

Maybe you think that it doesn’t matter what the content on your site says, or how it is presented. Maybe you think it’s worth spending all your money on a flashy design, but not worth paying for decent quality copywriting or images. And Dave from sales can knock you up a quick video, right? Wrong. No-one is going to take a site that has poor quality images, sloppy grammar or home videos seriously. A professional service means that any and all content you put onto your site conveys a strong message, incorporates your brand values and is, ultimately, engaging.

5 Content Marketing Mistakes You Don’t Know You’re Making


Content marketing is all the rage, with companies around the world investing heavily in the production of content. Whether to aid conversion, inspire interactions, or simply raise brand awareness, the attention given to content marketing shows no sign of abating. What this means, however, is that standing out from a crowded marketplace is becoming harder by the day.

In the current sea of production, ensuring the content you produce gets the attention it deserves relies as much on the quality as it does the subject. Of course, you’ll know your business better than anyone; therefore, the audience you’re targeting and the message you want to send should be more than familiar. In which case, your focus needs to turn to the quality of the content, and it’s here that the following content marketing mistakes are all too common.

Address each point when preparing any new content and you can look to engender trust, increase readership, enhance interactions and, ultimately, generate greater sales.

You have no voice

Who are you? Are you your company or are you an individual? Do you speak for a collective or are you independent of your organisation? All too often, the voice conveying the message lacks personality and fails to connect with the reader. For example, how many times have you simply deleted marketing emails without so much as reading the subject line? Or failed to purchase because the sales technique was too pressured?

In these instances, it is often the tone of voice that has a detrimental effect. Ensure you establish a tone – and a personality – that can connect with your desired audience; if your core demographic is customers aged 65 and over, communicating in text speak or creating content with irreverent humour is going to sabotage any potential engagement. Identify your voice and stick to it.

Your copy is inconsistent

It’s somewhat disconcerting to consider how much trust we currently place in those we never meet. More so when that trust is placed in those with whom we wish to invest. Yet, how many times have you entered card or bank details and personal information online or over the phone? If you hope to secure a sale, you should ensure there are no errors or inconsistencies in your content, because even the simplest of mistakes can see potential customers fall by the wayside.

While errors are a definite no-no, it’s familiarity that breeds trust. Your message should be consistent whatever medium you’re using to communicate. Keep the tone of your copy consistent across your website, and customers will be more inclined to stick with you throughout the buying cycle.

Your content marketing is all “we, we, we…”

Every company is guilty of hubris, with an eagerness to detail how it’s the best company ever to offer such-and-such a service, and has won award after award after award. But, from a customer perspective, does any of that really matter? Sure, everyone needs reassurance that they’re purchasing from the right provider, and knowing that the company is leading the market in terms of performance is fantastic. But the most important person for any business is the customer being spoken to.

The single most important word in any form of advertising or marketing is ‘you’. Make your sales pitch focus centre entirely on your customer. With the right focus, both you and your customer will soon be reaping the rewards.

Your content is pointless

Creating great content isn’t easy. Creating content for the sake of it, however, is. With content marketing the hot trend in digital marketing, it’s now easier than ever to get lost in a sea of information. Stand out from the competition by developing content that really offers something different. Content that goes beyond the mundane, challenges its readers, and answers questions and desires in a manner not seen before will ensure you pique interest and generate the traffic your content deserves.

Your headlines suck

What led you to this article? Was it the image? Was it the meta description? Chances are, the standout point of attraction was the headline. Advertising great, David Ogilvy, put it best: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Put as much effort in crafting a headline as you do writing the article. You’ll soon find your readership increases significantly.

Top Quotes on Content Marketing

Top Quotes on Content Marketing

Content Marketing Institute has kindly put together an infographic detailing a selection of quotes on content marketing. These quotes come from a number of inspiring and influential individuals in the marketing industry, and can be relied upon when devising your content strategy. Take a closer look at the content marketing quotes below.

Where next for content marketing?

Where next for content marketing?

With thousands of pieces of content being shared online each day, it’s clear that content marketing has become a mainstream strategy for both B2B and B2C. Most companies are utilising content marketing strategies to some degree but, like everything, there is always room for improvement.

Content marketing is built on the pillars of great listening, powerful communication, and skilled teaching. While the platforms on which we deliver content marketing are likely to change, these principles will always remain the same.

So, what can businesses do to stay ahead of the game when it comes to up and coming content marketing trends?


Personalisation is highly important for the future of content marketing. Without personalisation we are just spraying content around, hoping it’ll stick to someone. The future of content marketing relies on focusing the message on the individual. Personalisation is all about delivering relevant content to the individuals who needs it at the right time, when they want or need it. This content should also be in a language they prefer and optimised for the device of their choosing – not the one we imagine them using.

Big content

While every company has a story to tell, it’s vital for the future of content marketing for companies to tell better stories. Compelling content attracts customers; if your content is good, people with put their trust in you. Focus less on producing a lot of content and focus more on producing content of a higher quality.

The bar of what constitutes “good content” is likely to fall as the competition surrounding content marketing rises. Marketers need to be ahead of this curve by investing in “big content” and not getting too sidetracked by producing higher quantities of less valuable content.

Building real content is easier than you think. Of course, with many things, it involves time and effort. The biggest investment is time; “big content” cannot be created overnight. This doesn’t mean, however, that the concept has to be lengthy; it should be about “big” concepts.

Content marketing

It will get expensive

Like most industries, time is money, and good content takes time. Companies should invest in copywriting services – hiring experienced writers will mean that your content will be of a much higher standard. It will also be an intelligent move to invest in internet marketing companies that will be able to promote content on search engines and social networking sites.

“Big content” may prove a step too far for some, with some companies unable to invest adequately. For those dedicating suitable time and resources, however, achieving a competitive advantage will be worth the investment.

Google Authorship

Google Authorship is set to play a big role in content marketing. With Google Authorship, you can help improve rank while branding yourself as a respected writer in your field. If you’ve written something that you’re proud of, let everyone see the face behind it. By linking your online work to your Google+ profile, Google Authorship verifies you as the author. This will enable your Google+ image to appear beside search results where you’re the author, adding gravitas to the content you produce.


About the author

Tom Black is Head of Search at Bootcamp Media Limited, an online marketing and web design agency based in Birmingham.


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