content marketing Archives | Minerva Creative

Mastering Content Promotion: 7 Things You Must Do

All too often, content creation, distribution and promotion is seen as an afterthought – something that can be done once all the other ‘important’ jobs have been completed. This mindset can have a negative impact on business, however, as without an effective content strategy in place in can be hard get your name out there and give your company the boost it really needs.

In fact, the right content promotion strategy can improve conversion rates, increase leads and assist brand awareness campaigns. It’s also a cost-effective way to market products, advertise jobs, network with other businesses/prospective employees, and provide industry-specific information that could gain you much-needed respect within the entrepreneurial world.

In short, mastering content promotion is of paramount importance, so here are seven things you must do to avoid getting lost in the ever-changing sea of content tactics:

1. Devise a thorough content-promotion plan

Worryingly, many business owners think that anyone can write gripping copy. This is often reflected in their hiring strategy in which highly-trained copywriters are ignored in favour of budding marketing experts who are only able to knock up a bit of average sales copy here and there.

The reality is, content is an extremely important part of business, and if you want your strategy to be a success it’s not only important to hire trained writers, but to also think carefully about what you’re going to say and when. The needs of customers are forever changing as are their wants, so try to:

  • Devise a content promotion plan with highly-defined goals.
  • Set monthly deadlines and benchmarks for success.
  • Have short-term and long-term strategies in place that can be easily adapted.

2. Give your audience a reason to care

If you see someone on the street, you might not care too much about them, as you know little about their life. Start speaking to them, however, learn about their story and you’ll probably find your become much more emotionally attached.

The same applies to business.

Companies with a strong brand and a compelling history are much easier to warm to than faceless firms which give their audience no reason to care or react. Many well-known organisations even become household names touching the hearts, minds and souls of people all over the world, which is why it’s essential to develop your own brand’s story. This can then inform you content promotion strategy and allow for ongoing marketing ideas that your customers can connect with.

3. Stand out from the crowd with free content

When it comes to content creation, producing top-notch copy that’s informative, factual and helpful is key – but that’s not all. While it can be tempting to charge for your best articles, blogs, whitepapers, etc., it can actually be better to offer up epic content for free.

Think about it: if your audience knows they have to splash out for every word your business writes, they might be tempted to look elsewhere – even if what you’ve produced is wonderful. On the other hand, if you post content for free, you’ll not only stand out from the crowd as a go-to resource, but you should develop a loyal following which is fantastic for brand awareness and hopefully sales.

Stand out from the crowd

4. Select the right promotional channels

These days, there are many promotional channels for content including social media platforms like Facebook, Twitter and LinkedIn. Before you spread your latest musings across the web, however, it is really important to select the right promotional channels from the start. To do this, find out where your ideal clients are already hanging out on a regular basis.

Are they Facebook addicts who respond happily to Facebook ads or are they more up for retweets here and there? Perhaps they want to avoid these somewhat casual platforms and stick to networking through LinkedIn? A little bit of research will go a long way in this case and save you lots of time, money and effort placing content where it’s not needed or wanted.

5. Cross-promote your best content

While you don’t want to be splashing your content over any social site you come across, there are many ways you can cross-promote your material without spamming or annoying people. When you know which platforms prospective customers are using, you can then devise a plan to link all your marketing efforts together. For example, you could drive your LinkedIn followers to a webinar. You could then post the webinar to YouTube and direct followers back to LinkedIn to give their feedback.

6. Engage with and listen to your audience

Having a content strategy is one thing, but it’s not set in stone. To keep your audience engaged, you must learn to listen and react to what is being said. If you don’t, there’s a high chance they will switch off and go elsewhere. With goals and targets to meet it can be easy to throw content at people in the hope you will get your leads or conversions, but by forming loyal bonds with prospective clients you’re sure to have much better long-term success. While your content strategy plan should guide your actions, it must be tweaked to ensure you stay on point.

Analyse your results

7. Keep a close eye on results

Finally, you must always keep a close eye on what’s working and what’s not. There are many tools available out there such as HubSpot which can help you figure out how many page views, followers or social shares you’ve earned, so keep a close eye on results – and if you don’t know how, employ someone who does. Don’t forget to give your campaigns time to work, however, and avoid putting a stop to certain strategies based on early results.

Content promotion is an important part of business and one that’s often overlooked. It can help with everything from brand awareness to annual turnover, so make sure you’ve a well thought out strategy in place. Contact the team at Minerva Creative today to discuss how we can help support you in disseminating your content to right audience at the right time.

The Art of App Description Writing

In today’s short attention span marketplace, words are at a premium. We’ve gone from infinitely long blogs to Facebook-style snappy posts, and then taken things even further with Twitter, Vine and Snapchat. This has implications in the copywriting world, with brevity now king. If you can’t get your message across in 100 characters or less, you are in danger of being dismissed as “too long winded.” Nowhere is this more important than with app writing.

Though catalogue writing has never lent itself to volumes of words, online catalogue writing is a lot more competitive. In a traditional sense, all products are being sold by one shop, so competition between items is unlikely. But on Apple’s App Store, or the Google Play store, every app is fighting every other app for downloads. There could be hundreds, thousands, or even hundreds of thousands of competitors out there, so writing the right content is a case of sink or swim.

So how can you best go about it? Well, here are some tips and pointers that can give you the best chance of surviving in this overcrowded market place.

Know your marketplace

Much like how there would be differences between advertising in a kids magazine and advertising in a financial newspaper, there are key differences between the App Store and Google Play. Here are some of the fundamentals:

  • App names can be 255 characters on the App Store, but only 30 characters on Google Play
  • The Apple’s App Store has a keyword field, whereas Google Play does not
  • You can use five screenshots on the App Store, and eight on Google Play
  • Both allow video previews but Google Play’s (max. two minutes) is longer than the App Store’s (max. 30 seconds)
  • The App Store uses categories (one dominant, one sub) for each app (three for games), but Google Play uses only one
  • Google Play allows for social likes, via the Google + “+1” system, but the App store has none

The key difference to understand is that keywords in the description have no effect on ranking in the App Store (hence the inclusion of the Keyword Field), but they do have an effect on the app’s ranking on Google Play. Keywords are still important on the App Store, of course, as Google still indexes iTunes pages (and keywords within the content are a ranking factor), but it is a finer balancing act on Google Play.

Know when to fold ‘em

The “fold” in ASO (App Store Optimisation) speak refers to both the cut-off point of a description and the app name itself when looking from a mobile device. At some point, for the sake of compacting the screen, both will be cut off. That means that the first one or two sentences, or even the first few words, are critical.

As you can see from screenshots, you don’t get much. Generally speaking, 225 characters is the limit for iTunes description cut-off point, whereas the title will be cut off after about 30 characters. In more accurate terms, the title or description won’t exceed a certain amount of pixels. Make sure you preview everything to make sure you fit within these vague limits.

So, while you don’t get a lot, there are effective ways to work within these boundaries. To maximise effect, you have two choices – either sum up the whole app in this short space, or push the unique selling point. Hopefully, you’ll be able to give a complete description of the app in this short space. If your game app is simple, this is easily achievable.

If, however, your app can’t be described so succinctly, you have to change gears and focus on its USP. What does your app do that others don’t? When users are browsing, giving them a killer hook will usually be enough to at least warrant a closer inspection. Then the other characters in your description can take over.

Reeling them in

To use an ocean analogy, the above fold text is the bait on the hook you have cast off from your little boat. It’s designed to tempt the potential user, before you reel them in with the other tools at your disposal. The title and short description might be the combo that gets them hooked, but it’s the longer description that finishes the job.

Both stores have a 4,000-character limit in their descriptions. That’s a lot, and it’s important to use it all, and use it well. Users these days don’t want a lot of “fluff” content. Give them details, give them stats, give them reviews, and then get out of there. Obviously, you should do your utmost to dress this content up professionally, but don’t waste characters on something that won’t matter in the user’s final decision.

Otherwise, the best advice we can give is to use tried and tested short advertising guidelines. Short sentences, short paragraphs, smart lines breaks and useful bullet points will all combine to get the message across effectively. It is very important to get it right, therefore you should consider using a professional copywriting agency.

Lie detector

Finally, it’s important to be honest. The internet is not a great place for corporate “white lies” – they have a tendency to be found out. Overselling your game may pay dividends in the short term, but the truth will come to light sooner or later, which could have catastrophic effects on both the current app and any you as a developer launch in the future (due to lack of trust).

If including stats, don’t make them up. Don’t make up reviews. And don’t make your app out to be something it isn’t. But DO mention everything good about the app. If it cracks one million downloads, great. Tell new users about the large user base they would be stepping into. If a major reviewer gives it a great score, fantastic. Include snippets in the description. You may find it a struggle at first, but the possible pay off for the honest way outweighs the potential pitfalls of being deceitful.

So, in conclusion, the “art” of app description writing lies within a few simple disciplines. Know the differences between app stores. Be succinct and punchy. And above all else – accentuate the positives.

Why copywriting services are essential to online success

For any company looking to dominate search engines, effective SEO and digital marketing are a must, and key to such dominance are quality copywriting services. As more and more companies battle for limited space on page one of Google, gaining the upper hand in any way possible means investing in the most effective, most influential factors related to marketing. And, when it comes to influence, few methods have such an enduring effect as content marketing.

Of course, for content marketing to perform at its best, a combination of professional copywriting services and intelligent SEO is required. But what exactly are the benefits of copywriting services and why should your business look to invest? We take a look at five key reasons why copywriting services are essential to online success.

1. Fresh content pleases Google

Google likes relevancy. Whether that’s relevancy of subject or time-sensitivity, relevant content is the key to better online performance. As such, regular production of unique content is fundamental to better rankings. The more regularly you write and add content to your website or blog, the more regularly Google will crawl your website, the more pages you have indexed, and the more keywords and traffic you’re able to capitalise on. By investing in copywriting services, you can have a provider supply you with quality content, day in, day out.

2. Attract links

Creating content for the sake of it is, to all intents and purposes, a waste of time and energy. Any piece of content you create and post on your website should seek to achieve a goal, whether that’s to push towards conversion, engage with users, or attract links. And, as has been the case for many years, attracting links is all-important to online success. By taking the time to create high-quality content, you end up with a piece of work that is refined and detailed, informative and engaging. As such, the likelihood of attracting links and boosting your rankings is enhanced significantly.

3. Stay engaged

Generating a relationship with an audience plays an important role in getting more leads and converting more sales. By investing in copywriting services, you can benefit from the experience of professional copywriters who know how to engage with audiences of all types. Regardless of demographic, quality copywriters can adapt the content they create to engage on an emotional level, triggering the response you need to achieve your goals.

4. Convert

Connecting with an audience is one thing, converting that audience into sales and revenue is something altogether different. Working with an experienced copywriting agency enables you to develop a user experience that is tailored towards conversion. With persuasive content, evocative prose, and clear call to actions, quality copywriters will help guide users precisely where you want them to head, and boost the conversion rate of your website.

5. Promote social activity

Social media plays an integral role in modern business, with the power of effective social marketing able to boost sales and revenue to unprecedented levels. Key to social media marketing is content. Without engaging content to share, activity on social networks all but comes to a standstill. By investing in copywriting services and the experience of a content marketing agency, you can develop a social strategy that utilises the content created and promotes online interactions.

To find out more about how copywriting services and content marketing can help your business achieve more online, contact Minerva Copywriting today on 0800 180 4085. We take pride in developing high-quality content that will engage with your target audience. You can even receive a free sample of content by completing the form on this page.

Are you paying enough for content?


”You get what you pay for”, they always say. “Pfft,” we reply. “I know a bargain when I see one.” But do we? We all want the best value for money, that much is true. And, in pursuit of the best value, we usually plump for the cheapest option. This is where the potential of saving money blinds our decisions. In business as in life, cheap does not necessarily mean value for money. “You get what you pay for,” they say.

When it comes to content marketing – the hot topic for marketers the world over – trying to secure value for money is particularly challenging. Should you opt for a reliable and professional content marketing agency, or let your SEO team pick some cheap and cheerful content writers off the web? It’s entirely up to you, of course, but it would be our recommendation to choose the former. Why? Well, the answer to that couldn’t be simpler.

Low cost, low quality

Investing in a professional means receiving a professional service. This is the case in building, law, medicine, and every other industry around. So why not content marketing? Professional copywriters and graphic designers have spent years mastering their skills, and they’re there to be relied upon to deliver high-quality service. Don’t you deserve the very best service when you’re spending your money? Or are you happy for your budget to be spent on a faceless freelancer slapping together some copy after they’ve spent eight hours doing their ‘real’ day job?

Pay more, earn more

When you look at it like that, the answer is obvious, isn’t it? You want the best content in order to connect with your target audience. As such, you need to employ the services of those that understand how an audience thinks, how target demographics differ from one another, and how effective use of language can trigger the responses necessary for a successful sale. And yes, it costs money to hire professionals with such knowledge. But in the end, isn’t you success more valuable than saving a few pounds here and there?

Look at your current content and see where it’s working and where it’s not. If it’s not working, try to determine why. If it’s a quality issue, it’s time to ask yourself: are you paying enough for content?

Find out more

We at Minerva Copywriting are experienced in support clients in generating the content they need to succeed. Whether online or off, we can craft engaging copy that triggers the responses you want in your audience. Contact us today on 0800 180 4085 to find out more.

Copywriting Basics: the CTA


The secret to great sales copywriting is to never forget the overriding objective: making a sale. Even with the online environment changing apace, with social media and brand awareness taking on ever-greater importance, the ultimate aim of copywriting is to push the reader towards a sale. And the simplest way to achieve this? Effective use of a call to action (CTA).

Failing to craft an effective CTA puts to waste the hard work put in to writing engaging copy. Imagine the scenario: you’ve written eloquent, aspirational copy reviewing the latest product for sale with your company. The reader is excited by the engaging introduction, is impressed with the range of features, and is thrilled by the images used. But then what? What should they do next? While it may seem obvious to you and I, some people need clear instructions of what to do – this is your call to action.

Don’t leave people hanging

Identifying the precise steps potential customers need to make is fundamental, regardless of how obvious it may be. Whether long or short, the sales copy being used needs to have a purpose. After all, you’re trying to sell a product or a service, right? Or, at the very least, trigger an emotion or a response?

We writers are often guilty of thinking that people should connect with our work, regardless of the message we’re trying to send. And, no matter how intelligent, radical, or superb that writing is, there will always be those that miss the point (there’s probably people out there who still think ‘Animal Farm’ is just a story about some animals on a farm). It’s by no means condescending, therefore, to simply swallow some pride and give the audience a nudge in the right direction.

Repetition and urgency

Repetition works. Repetition works. Remember when you were at school and you were revising for a test? How did you learn the facts you needed to learn in order to pass? It was probably, like most of us, repeatedly reading and reviewing them until they were embedded onto your mind so that there was no way you could forget them. Don’t be afraid, therefore, to repeat your call-to-action. Whether you’re writing a 1,000-word article or have a three-stage sign-up process, liberally placing your CTA where it’s clear to see is important. Repetition works, you see?

For those companies looking to sell a product or service, meanwhile, it pays to optimise your CTA copy to have urgency. Using words such as ‘now’, ‘today’, ‘limited’, etc. puts your audience on their toes. Creating a sense of urgency makes people act quicker, so the simple addition of such words can help boost sales and make your audience react. Combine this with repetition, and you could soon see your customers converting on a grander scale.

In conclusion…

Ensuring that your page design features suitable space for an effective CTA is fundamental to the success of any marketing campaign. Similarly, the language used in your copy can make the difference between abandoning a shopping cart and increasing conversion. Always ensure the CTA is present and prevalent, and try split testing to determine what works best for specific audiences.

To find out more about copywriting and copywriting services, contact Minerva Copywriting today on 0800 180 4085. Our experienced copywriting team can help develop the content you need to boost sales and increase conversions.

Time: the greatest enemy

If you’re battling to stay ahead in the marketing profession, you’ve probably got a to-do list that stretches over a good few pages. We certainly do. There’s never any downtime, nor any opportunity to simply sit back and bask in the glory of your endeavours. In fact, there’s barely even time to take a full lunch break anymore.

So, what’s the solution to this problem and how can you find more time? More and more marketing professionals are looking at ways of automating processes. Whether it’s the automation of emails or social media, you can’t help but feel that taking an automated approach removes the personalisation and engagement that are so vital to success. Plus, when it comes to preparing content, there’s no shortcut to developing good quality.

Increase resources

The alternative is to increase the resources available to complete tasks. For some, this might be the case of recruiting more staff to fill positions for those tasks judged less strategically vital (meta tags, uploading images, etc.). For others, there may not be the option of employing people full time, with overheads an expense that isn’t always easy to absorb. Instead, companies look to outsource excess work on a contractual basis.

The awkward bit

Now, we know what you’re thinking (“Here comes the sales pitch,”) and, to an extent, you’re spot on. But, outsourcing to the correct provider can prove essential. Think about the sums: employing a copywriter full time for your company costs – on average – £35,000 each year. Each year! And that’s just for one person doing only so much work. Outsourcing to a professional copywriting agency, meanwhile, means you can access a pool of experienced (and we stress experienced) copywriters at a fraction of the cost, and only when you need them.

Doesn’t it make sense to at least consider outsourcing some the content work you have? With professional copywriters working on raising awareness of your brand and engaging with your target audience, you may even see a significant growth in traffic, sales, and profit.

Is content still king? The birth of the content republic


In a 1996 essay, Bill Gates wrote that ‘content is king’. Some fifteen years later this phrase became to buzz of the digital marketing world. You couldn’t visit a marketing blog or sit through a PowerPoint presentation without reading those words. They became ubiquitous.

And then the king died.

Content has, until now, been seen as the tip of the iceberg, the finishing touch to all other marketing efforts. Although pitched as the supreme ruler, its consideration has all too often come second to design elements, to keyword rankings, to the noise of 50% off and great value. Its benefit has always vied with contradictory SEO advantages, and too many times, it has lost. But the internet is changing. The king, whom everyone said held ultimate power, is dead, and in his place comes the birth of a republic. The republic of content.

The importance of good quality, consistent, relevant, engaging content is only growing. There is no longer any space for it at the tip of the iceberg; it is now the 90% that sits under the water, keeping entire strategies afloat.



A state in which supreme power is held by the people and their elected representatives, and which has an elected or nominated president rather than a monarch.


Copywriters: the pillars of the content republic

The content republic means that any and every marketing strategy should start with content, with the words that describe products and services, that persuade and entertain and engage. And what that means, whether you like it or not, is that the employment of a professional writer – or better yet, a team of professional writers – is no longer a negotiable. Businesses cannot, and should not, leave content creation to its SEO team, or indeed to the junior who happens to have reached the dizzy heights of A-level English and achieved a respectable B-grade. Do you really expect to convert with B grade content?

In reality, it doesn’t matter if the person you employ has a degree in chemistry from Durham, as long as he or she can write. And by ‘write’, I don’t mean simply string an adequate sentence together – most of us can do that, and that’s why there is such a common misconception that content is something anyone can do. I mean that the words are thoughtful and provocative, the grammar and sentence structure competent, the style relevant for each marketing channel, the tone of voice suitable, all copy consistent and targeted correctly. Starting to look a bit more difficult isn’t it?

This in turn means that you can’t expect to hire a good, experienced writer for peanuts, nor can you simply pay someone you find on a freelancing website £8 per page and expect to get quality copy. Content is the same as any other discipline: you get what you pay for.

Time for a quote? Of course it is. It’s impossible to put it better than the legendary Red Adair when he said, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”

So, the biggest asset to your business in 2015 is, trust us, a writer. If that’s a no-go, there’s nothing to stop you getting your content written and managed by a professional copywriting company. It’s often cheaper than getting somebody in, and offers more flexibility for regular and ad hoc work.

Content as the foundation of your strategy

The birth of the content republic means that content should be at the foundation of your strategy, and that the needs and interests of your customers should be paramount. Good content, alongside effective analysis, ensures the consumer remains your focus, regardless of internal goals.

I have worked with marketing teams whose aims revolve solely around what the business is trying to achieve, and have had to be actively re-educated to think customer-centrically. Quality copy will always pitch a product or a service to appeal to the customer’s requirements or desires. It answers the question, “And so what?” before it is even asked. Good content considers why the offering will be attractive to the target audience, relates how it fulfils their needs, and injects personality into a potentially faceless brand.

This is so important in order to move forward, to expand and increase conversions and brand awareness. You might be thinking that no-one will notice the odd grammatical error or poorly written blog post, but they do, and bit by bit those weak pieces of content erode consumer trust in your brand.

Let’s touch on personalisation for a second too. This is the big word for 2015 – everyone is trying to get as much information as possible so that they can relay relevant messages. The data gathering is obviously essential, but if the copy isn’t properly targeted and executed, no amount of data will ever increase your sales. Again, it’s about trust, authority and familiarity.

Join the republic

Content underpins everything about a business’ marketing – what is said on the website, how blog and social posts are written, how the PR team represents you, the way emails are phrased depending which consumer segment they target, even how a PPC ad entices a potential buyer in. It all has to tie in, it all has to be consistent and positive and on brand. In short, it is an – indeed the – essential weapon in your arsenal.

Don’t get left behind this year. Find great writers, employ them, and watch your business grow.

Save up to £3,000 per month with Minerva Copywriting

Connect. Create. Convert.

Research shows that the average wage of an in-house copywriter is a staggering £35k – an expense of nearly £3,000 per month. While there’s no questioning the value an in-house copywriter provides to a company, it remains a fact that affordable means of supporting marketing activity are always welcomed.

Managed Copywriting

With the new Managed Copywriting service from Minerva Copywriting, you have the opportunity to support your content generation with a team of experienced copywriters and content editors. For just the fraction of the cost of a team of in-house copywriters, Minerva Copywriting will able to supply you with high-quality content each month, whether you’re in need of SEO copywriting, press releases, or print campaigns.

Prices for a Managed Copywriting service start from as little as £495 per month*, enabling you to have instant access to experienced professionals, each ready and able to supply the content that meets your needs.

Not sure why you need a copywriter?

Content is integral to even the most basic marketing campaign. Whether it’s the text on your website, the copy in an email, or the script for a video, these words need to be ably crafted by experienced, knowledgeable copywriters. At Minerva Copywriting, our team has accrued over 25 years’ experience in writing professionally across a host of industries, and can provide the copywriting services you deserve at a cost that is affordable and in a manner that is simple and convenient.

Find out more

Discover more about how Managed Copywriting from Minerva Copywriting can help drive your company’s marketing material to new levels of success. With great savings of up to £3,000 to be made, it makes sense to invest in a professional copywriting agency that has the ability to connect with you and your customers.

*Terms and conditions apply. Please contact Minerva Copywriting for details.

Don’t Need a Blog? Think Again


When it comes to creating a website, you may feel that blogging isn’t high on the list of priorities. It may therefore surprise you to learn that blogging is an integral avenue through which to increase traffic to your website. In fact, blogging benefits your website in a variety of ways. But it’s important to remember that successful blogging doesn’t happen overnight, and takes a huge degree of hard work.

By adding a blog to your website, you have the perfect opportunity to be seen by users as an expert – and an authority – in your field. Regular blogging enables you to reach out to both existing and potential clients, and establishes a place on your website which is a more lively and friendly place to be. As such, you will be able to build a following of readers or visitors who will return to your blog again and again, as well as interact with you through the comments section.

To many, blogging can be seen as an online documentation of work – this again is all part of establishing you as an expert in your field. If you are a regular blogger and you provide your readers with a variety of consistent content, they are sure to return to your site regularly, and even share its content on social networks.

If you are adding a blog to your business’ website, it can demystify your business by making you a lot more approachable – especially if you use a variety of embeddable content. Videos, pictures and sound clips are all ways in which you can make your blog stand out from the rest. Check out this short guide on how to make your post stand out with embeddable content.

Blogging is a great way of communicating in a timely fashion and providing readers with news and special offers. Some posts can generate a great deal of traffic, much of which many never have found the main website otherwise.

What are the advantages of blogging to SEO

  • You can target more keywords, with each post effectively a new page that can be optimised to target particular terms.
  • Websites with blogs attract more links than sites without a blog. This is especially true with commercial sites, with people more likely to link to engaging informational content than your homepage or a product page.
  • Search engines like fresh content. Blogging is a great way of encouraging you to consistently create fresh content. The more keyword-rich content you produce, the better off you’ll be.

Blogging tips

  • You must write regularly. Leaving yourself time to write and update your blog is highly important. Schedule a day to write and stick to it.
  • Quality content. If you struggle to create your own content, it might be worth investing in a writing agency or professional copywriter to assist you. Quality content is highly important when it comes to blogging. And, while anyone can create a blog, it’s the content that defines whether your blog is good or great.
  • Be realistic. Don’t expect to gain lots of followers overnight because, more often than not, you won’t. You must keep your expectations in check and really think about what you want to achieve from blogging – not everyone blogs for the same reasons.
  • Be different. Don’t be afraid to use your own writing style. Writing for a website is a lot different to blogging, so you need to try and find your own voice. Do your research and look at other blogs for a bit of inspiration.


About the author

Tom Black is Head of Search at Bootcamp Media Limited, an online marketing and web design agency based in Birmingham.

Top Quotes on Content Marketing

Top Quotes on Content Marketing

Content Marketing Institute has kindly put together an infographic detailing a selection of quotes on content marketing. These quotes come from a number of inspiring and influential individuals in the marketing industry, and can be relied upon when devising your content strategy. Take a closer look at the content marketing quotes below.


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