Website copy considerations

Content, content marketing, content marketing infographic, copywriter, Copywriting, customer persona, infographic, persona, personas, seo, seo content, website content, website copyLeave a comment

Below is an infographic we prepared for a short presentation last year. It’s purpose was to raise a few points of consideration for marketers and clients before investing in content. What we’re essentially saying is relatively straightforward: who, what, where, when and why? While it’s only a very basic checklist of what to be aware…

Personas for website copy

Content, content marketing, copywriter, Copywriting, customer persona, persona, personas, seo, seo content, website content, website copyLeave a comment

Fact: creating effective website copy isn’t easy. While certain people believe that stringing together a few words is something we’ve all been doing since childhood, the simple fact is that producing website copy that sells is exceptionally challenging. In fact, creating effective copy demands significant investment in time, consideration and research. There is also a…