Google Penguin 4.0

Another year, another Penguin announcement from Google. For many online businesses, the dreaded penalties of Google’s Penguin updates have caused many a sleepless night, with the hopes that the marketing and SEO teams employed to optimise web performance have been working ‘above board’ often little more than an exercise in blind faith. The good news,…

Save up to £3,000 per month with Minerva Copywriting

Connect. Create. Convert. Research shows that the average wage of an in-house copywriter is a staggering £35k – an expense of nearly £3,000 per month. While there’s no questioning the value an in-house copywriter provides to a company, it remains a fact that affordable means of supporting marketing activity are always welcomed. Managed Copywriting With…

New site launch: Boho Cakes

We’re proud to announce the launch of our most recent project, Boho Cakes. In addition to preparing the copy, this was one of our first ventures into web design. Based on a very basic platform, we take great pride in representing what is an exciting and up-and-coming brand in the Kent region. The quality of…

Lessons from the movies

It’s safe to say I’m something of a film buff. Whenever I have a few free hours, I’ll happily settle down and tune in to a movie, looking for that period of escapism cinema and movies provide. On one such evening recently, I found myself watching the 2010 offering from Guy Moshe, Bunraku. Something of…

Duplicate content? Invest in new website copy

Is your website suffering from an abundance of duplicate content? Perhaps you’ve been struggling with keeping website copy fresh and decided to take the easy route, lifting text from elsewhere and pasting it onto your webpages. You wouldn’t be alone. Even in an era where digital agencies spring up right, left and centre, and where…

Content marketing in 2013

In this fascinating content marketing infographic from Wishpond, we’re provided with an insight into the state of content marketing in 2013. Covering the potential budget to be assigned to content, as well as statistics on the use and efficacy of content investment, a number of headline figures are indicative of how the digital environment is…

How to write an article

There is no real secret to how to write an article, yet constructing a successful formula is something asked by budding writers, new website owners, small businesses, junior journalists and more on a regular basis. Many factors influence how to write an article, from the subject matter to the audience, the platform on which it’s…

Website copy considerations

Below is an infographic we prepared for a short presentation last year. It’s purpose was to raise a few points of consideration for marketers and clients before investing in content. What we’re essentially saying is relatively straightforward: who, what, where, when and why? While it’s only a very basic checklist of what to be aware…

Personas for website copy

Fact: creating effective website copy isn’t easy. While certain people believe that stringing together a few words is something we’ve all been doing since childhood, the simple fact is that producing website copy that sells is exceptionally challenging. In fact, creating effective copy demands significant investment in time, consideration and research. There is also a…