writing Archives | Minerva Creative

Advertising That Sells (Part 1)

David Ogilvy 'How to create advertising that sells'

How to create advertising that sells

“Ogilvy & Mather has created over $1,480,000,000 worth of advertising. Here, with all the dogmatism of brevity are 38 of the things we have learned.”

By David Ogilvy

1. The most important decision

We have learned that the effect of your advertising on your sales depends more on this decision than on any other: how should you position your product?

Should you position Schweppes as a soft drink – or as a mixer?

Should you position Dove as a product for dry skin or as a product which gets hands really clean?

The results of your campaign depend less on how we write your advertising than how your product is positioned. It follows that positioning should be decided before the advertising is created.

Research can help. Look before you leap.

David Ogilvy

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National Novel Writing Month

National Novel Writing Month

National Novel Writing Month – also known as NaNoWriMo – is just around the corner and provides fantastic motivation for anyone hoping to one day publish a novel. The event, which runs throughout the month of November, sees thousands of budding authors sign up online, where they’re able to record progress towards a 50,000-word target by the end of the month.

There’s few better ways to develop as a writer than to simply sit down to write. And then write some more. And maybe some more. In fact, just write as much as you can. Practice really does make perfect and, with NaNoWriMo offering tips, events, forums and support to help assist you in reaching the target, November is as good a time as any to sit down in front of your laptop and get typing.

Find out more about National Novel Writing Month today, and take the first steps towards writing your own novel. Who knows; you may even have a bestseller on your hands!

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