Content marketing: why and how | Minerva Creative
July 1, 2013 minerva

Content marketing: why and how

In a new infographic focusing on content marketing, Demand Metric has undertaken research to analyse the current state of content marketing, the reasons why to invest in content marketing, and the process involved in successful deployment.

The research, detailed in full below, is not wholly revelatory, but more reaffirms many of the messages that content writers and genuine SEO practitioners have been aware of for some time. For example, are we really surprised that content marketing keeps reader attention and improves brand loyalty?

Of course, that’s not to denigrate the research. Far from it. This kind of attention is making a huge difference with how content marketing is being addressed by companies and practitioners alike. And, in the end, don’t we all just want more users to embrace investment in quality content?

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