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Daily Archives: April 17, 2025

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What Stephen King can teach us about copywriting in the age of AI

UncategorizedBy Minerva CreativeApril 17, 2025

AI is reshaping how we write. It drafts emails in seconds, whips up blog intros, and even suggests punchy headlines. But if you’re a copywriter, here’s a truth worth remembering: AI is just the first draft. You are the final word. I can’t lie – AI is brilliant. It’s great fun. Have you seen all…

The sculptor and the stone: what Michelangelo can teach copywriters about AI

copywriter, Copywriting, UncategorizedBy Minerva CreativeApril 17, 2025

I’m currently in the process of reading Irving Stone’s acclaimed novel, The Agony and the Ecstasy. Chronicling the life of Michelangelo, one of the early chapters features a moment that lingers long after reading: the great Master, standing in a Tuscan quarry, examines slab after slab of marble. He doesn’t just pick the nearest block.…

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