It’s often that case that writing an article – or paying for affordable copywriting services to write on your behalf – is just the start of the article marketing journey. After all, once you write the article, your immediate goal is to promote it and put it in front of those who are most likely to be interested. This can be the most challenging part. There are various options that can help you find a target audience for your content, so follow our advice below in order to boost readership and help generate greater success for your business.
Ensure the basics
If you haven’t already, you should create a blog to promote your business. Blogging typically costs nothing and gives you the ability to regularly publish fresh content and get direct feedback from readers. As such, using a blog to attract more visitors to your business site is crucial. This also enables you to encourage users to post comments, thereby engaging with your content in a practical way. However, you should ensure that such comments feature a “no follow” linking attribute. This ensures that you’re not linking to sites that are full of spam, thereby keeping your website’s reputation safe.
Before posting, review your content to ensure that the readability is suitable for your audience. Short paragraphs are less intimidating to readers, and they force you, or your copywriter, to make concrete points succinctly. In fact, there is evidence that shows that online reading allows for more distractions than reading a physical book or magazine, so being brief is essential.
Finally, make sure that you have a catchy title for your article. The title is the key to capturing readers and you’ll need one that stands out. Try forming a statement or question with the targeted keyword.
Make the most of social media
It’s essential that you and your business use social media to your advantage. Social media accounts can be used to attract lots of new readers. When you publish a new article, post an update on your account to get attention. If your readership and followers like the content, some are likely to share it and that will bring you even more readers.
Optimise for search engines
When you are writing an article, be certain that you are following the best practices for search engine optimisation. This means that your article should feature all the necessary meta information, headers, keywords and links. There should be a connection between everything in your article – links, keywords and content. Search engines need to see connections in writing so they can figure out what it is they are indexing.
In order to be effective with content marketing, you must utilise as many search engine optimisation techniques and other internet marketing strategies as possible. SEO will help pull your website up from obscurity and can help you get your articles read. Simply writing and submitting your articles is not sufficient. You need to approach things directly by having a goal in your mind.
Be interesting – or be useful!
The ability to create interesting, engaging articles is a distinct advantage and should be taken utilised to your benefit. Popular articles seem to be of the “how-to” type and provide graphics and diagrams. Additionally, try to incorporate a poll or two to get the attention from your readers.
When writing an article, use language that stimulates emotions and engages the senses. This way, you can help to establish a bond with your readers. If you come off as robotic or academic in your approach to writing articles, people will leave your site without learning about your product, and you will lose sales.
Bullet lists are great for injecting a large amount of short, clear ideas in your pieces. Having a lot of varying sentence lengths is key to writing well, and having too many short sentences in a row can be perceived as boring by readers. But, using bullet lists gives your article varying length and makes it more interesting. This ensures the reader keeps reading.
Practice with writing quality articles and look for new ways to share your content. Once you learn the best ways to get your content to the readers, it will get much easier for you. Alternatively, get in touch with the team at Minerva Creative today to discuss your content and article marketing requirements.