Pay-Per-Click (PPC) is a popular internet marketing model. The main difference between this strategy and more organic solutions such as SEO is that advertisers pay a fee each time one of their advertisements is clicked. While additional fees may seem off-putting to small businesses or start-ups, it’s worth bearing in mind that a high percentage of clicks go to the top three paid ads, so having a PPC management strategy in place is worthwhile.
At Minerva Creative, our PPC management experts can help your business to dominate Google Adwords placements for relevant search terms, ensuring the best possible performance for your site.
Benefits of PPC
- Greater visibility in the search results for relevant terms
- Ownership of search engine ‘real estate’ for your brand
- Target consumers who are ready to purchase
- Promote new offers quickly and effectively
- Target specific audiences with highly relevant content
When a potential customer clicks on a PPC advert, they can be diverted to a specific landing page designed to facilitate a sale. Perfecting these landing pages is crucial. It’s the difference between making a sale/landing new business and not, which is why it’s vital create suitable pages that guide consumers into the conversion funnel.
While it’s thought 45 per cent of consumers can’t actually identify a paid ad, if they click on marketing copy focused on sales, it’s safe to assume they are ready to bite and the content should therefore be on point..
Navigate social media paid advertising
PPC advertising is no longer purely about Google Adwords. Social media is now recognised as an important business tool which, if used correctly, can generate leads and improve turnover. We can help you develop and deploy an effective paid social media campaign through your preferred platforms, using a suitable tone of voice, relevant copy and a solid strategy.
For further information about how Minerva Creative can help with your PPC management, contact us today.