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Embracing Change: How ChatGPT Can Be Used By Modern Copywriters
Technophobia typically describes a fear of uncontrolled technology. In the case of ChatGPT and its equivalents, it represents a subtly…
Copywriting Secrets Revealed: Proven Tips to Boost Sales and Conversions
Copywriting is an essential part of content marketing – and for it to be truly effective, the writer needs to…
4 Mythical Grammar Rules
As content creators, we are in the realm of nerd when it comes to grammar. After all, it’s a key…
Rishi Sunak and the big maths mistake
The Prime Minister recently declared that students should be obliged to take maths classes until the age of 18. This…
9 everyday idioms and their origins
We all use expressions which are part of common parlance, probably learned from family conversations, watching TV and reading. A…
What is Click-Through Rate?
At its simplest, Click-Through Rate (CTR) is a metric that measures the number of clicks a piece of content or…
Copywriting 101: How to Write Compelling Headlines
Headlines are one of the most important elements of copywriting. They are the first thing that people see when they…
The Importance of a Strong Tone of Voice in Copywriting
Copywriting is the art of crafting persuasive and compelling language that convinces people to take a specific action, whether that’s…
In the age of Chat GPT, why do we still need copywriters?
ChatGPT came onto the scene with a bang. In just over a week it had garnered 100 million users worldwide,…
Copywriting in London
Copywriting in London Are you looking to take your business to the next level in London? One key component of…
Ethereum Code: The Ultimate Trading Bot for Users
Ethereum Code: The Ultimate Trading Bot for Users Why Ethereum Code is the Trading Bot You’ve Been Waiting For When…
Steps For Success: Article Marketing Tips And Tricks
Steps For Success: Article Marketing Tips And Tricks It’s often that case that writing an article – or paying for…
Affordable copywriting services in 2021
Affordable copywriting services in 2021 Finding the perfect copywriting services in 2021 is a minefield, with so many providers offering…
Top 10 Obsolete or Uncommon English Words
Top 10 Obsolete or Uncommon English Words The English language is constantly evolving and changing. Words that were once used…
Finding the best content writer
Finding the best content writer There are many reasons why you might need a website content writer. Perhaps you’re looking to…
What content should you include on your accommodation website?
What content should you include on your accommodation website? If you have a website for your accommodation business, you’re off…
Why your accommodation business needs its own website
Why your accommodation business needs its own website Is a website really necessary when third-party sites like Airbnb and Owners…
5 signs you need a new marketing agency
Taking an active role in the way your agency handles your marketing activity is essential to maintaining a good relationship…
8 WordPress Plugins to Increase Traffic
Website traffic is a little bit like cake: you can never have too much. But getting people to visit your…
Google Penguin 4.0
Another year, another Penguin announcement from Google. For many online businesses, the dreaded penalties of Google’s Penguin updates have caused…
Mastering Content Promotion: 7 Things You Must Do
All too often, content creation, distribution and promotion is seen as an afterthought – something that can be done once…
How to Locate your Target Audience in Social Media
Clare Hardin – digital marketing strategist associated with ‘The Digital Vibes’ – takes a look at audience targeting with social…
7 Reasons Your Conversation Sucks
Marketing is an important part of business, but all too often promotional materials such as leaflets and brochures end up…
10 Editing Secrets Professional Writers Don’t Want You to Know
Expressing yourself with words is a wonderful ability, but it can also be highly frustrating – particularly if you experience…
Advertising That Sells (Part 4) – Big Ideas
4. Big ideas. Unless your advertising is built on a big idea, it will pass like a ship in the…
Advertising That Sells (Part 3) – Brand Image
3. Brand image. Every advertisement should contribute to the complex symbol which is the brand image. 95% of all advertising…
Advertising That Sells (Part 2) – Large Promise
2. Large promise. The second most important decision is this: what should you promise the customer? A promise is not…
Advertising That Sells (Part 1)
How to create advertising that sells “Ogilvy & Mather has created over $1,480,000,000 worth of advertising. Here, with all the…
Content Marketing For Travel Companies
Minerva Copywriting in Kent provides a range of content marketing and copywriting services for travel companies. From providing new copy…
The Art of App Description Writing
In today’s short attention span marketplace, words are at a premium. We’ve gone from infinitely long blogs to Facebook-style snappy…
Why copywriting services are essential to online success
For any company looking to dominate search engines, effective SEO and digital marketing are a must, and key to such…
5 Reasons to Invest in Content Writing Services
For businesses large and small, new and old, an effective digital marketing strategy is essential. Without investment in marketing, raising…
Travel Copywriting
Here at Minerva Copywriting, we know how important is it to be fully immersed in a subject matter in order…
What is copywriting?
Copywriting is a form of communication that conveys advertising and marketing messages to an audience through print, online, television, and…
16 Free Online Business Promotion Sites
There’s no satisfaction like knowing you’ve got a good deal. And, when you can secure something for nothing, the satisfaction…
Are you paying enough for content?
”You get what you pay for”, they always say. “Pfft,” we reply. “I know a bargain when I see one.”…
Copywriting Basics: the CTA
The secret to great sales copywriting is to never forget the overriding objective: making a sale. Even with the online…
Time: the greatest enemy
If you’re battling to stay ahead in the marketing profession, you’ve probably got a to-do list that stretches over a…
5 ways content boosts new business
One of my favourite scenes in recent cinema comes from Leonardo DiCaprio in Wolf of Wall Street (and no, it…
Test your SEO with our new SEO tool
We’re always looking at ways to help our clients and other web users to improve their online experience, which is…
Is content still king? The birth of the content republic
In a 1996 essay, Bill Gates wrote that ‘content is king’. Some fifteen years later this phrase became to buzz…
Content marketing 2015: our expectations
It’s safe to say that 2014 was a busy year in the world of content marketing. Search volume experienced growth…
20 Content Marketing Myths
As the year draws to a close and we all get ready to settle in for the festive season, there…
Now even easier to connect
Call FREE on 0800 180 4085 We’re always pleased to keep in touch with our customers, and have now made…
Content Marketing 2014
What is the current state of content marketing 2014? Utilise the latest statistics offered by Minerva Copywriting as part of…
Save up to £3,000 per month with Minerva Copywriting
Connect. Create. Convert. Research shows that the average wage of an in-house copywriter is a staggering £35k – an expense…
4 blog post ideas to increase traffic
Effective blogging is as crucial for businesses as any other form of marketing activity, playing an integral role in keeping…
Three essential marketing automation techniques
The term ‘marketing automation’ has the ability to strike equal amounts of fear and delight into marketing professionals the world…
Super Bowl 2014 adverts
It’s the biggest game of the year in the American sporting calendar: Super Bowl 2014. As much as viewers around…
10 Simple Yet Brilliant Print Adverts
Below we take a look at some of the finest print adverts to appear in recent years. In this post,…
Don’t Need a Blog? Think Again
When it comes to creating a website, you may feel that blogging isn’t high on the list of priorities. It…
6 Simple Steps to Content Marketing Success
If your company had a great product to sell or an unrivalled service to offer, it’s understandable that you would…
5 Content Marketing Mistakes You Don’t Know You’re Making
Content marketing is all the rage, with companies around the world investing heavily in the production of content. Whether to…
Top Quotes on Content Marketing
Top Quotes on Content Marketing Content Marketing Institute has kindly put together an infographic detailing a selection of quotes on…
Where next for content marketing?
With thousands of pieces of content being shared online each day, it’s clear that content marketing has become a mainstream…
Will Vine Revolutionise Video Marketing?
Twitter, Facebook and Instagram have all captured the attention of the mass market when it comes to social media. Advertisers…
National Novel Writing Month
National Novel Writing Month National Novel Writing Month – also known as NaNoWriMo – is just around the corner and…
Attract customers with content marketing
Over the past couple of years, the focus on content marketing and how it plays a fundamental role in the…
Email marketing best practice
Email marketing best practice For a long time, it seemed as though email marketing was confined to history, with the…
New site launch: Boho Cakes
We’re proud to announce the launch of our most recent project, Boho Cakes. In addition to preparing the copy, this…
Lessons from the movies
It’s safe to say I’m something of a film buff. Whenever I have a few free hours, I’ll happily settle…
Volkswagen adverts
Volkswagen adverts are among the very best in the automotive industry. In being able to hire some of the finest…
Duplicate content? Invest in new website copy
Is your website suffering from an abundance of duplicate content? Perhaps you’ve been struggling with keeping website copy fresh and…
Content marketing in 2013
In this fascinating content marketing infographic from Wishpond, we’re provided with an insight into the state of content marketing in…
How to write an article
There is no real secret to how to write an article, yet constructing a successful formula is something asked by…
Website copy considerations
Below is an infographic we prepared for a short presentation last year. It’s purpose was to raise a few points…
Traditional marketing and content marketing
How does content marketing compare with traditional forms of marketing and advertising? The infographic below tries to encapsulate the differences…
Personas for website copy
Fact: creating effective website copy isn’t easy. While certain people believe that stringing together a few words is something we’ve…
Website copy that sells
Investing in quality website copy is essential for the success of your online presence. Worryingly, however, website copy is often…
Volkswagen’s warning
Few brands – let alone within the automotive sector – can lay claim to such challenging, clever, and effective advertising…
Content marketing: why and how
In a new infographic focusing on content marketing, Demand Metric has undertaken research to analyse the current state of content…
How to launch a website
When looking at how to launch a website, it is surprising how often content is overlooked. Time and again we’ve…
Fighting back: the rise of quality content
The rise of quality content The buzz around content marketing shows no sign of abating; but what really is generating…
