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Steps For Success: Article Marketing Tips And Tricks

It’s often that case that writing an article – or paying for affordable copywriting services to write on your behalf – is just the start of the article marketing journey. After all, once you write the article, your immediate goal is to promote it and put it in front of those who are most likely to be interested. This can be the most challenging part. There are various options that can help you find a target audience for your content, so follow our advice below in order to boost readership and help generate greater success for your business.

Ensure the basics

If you haven’t already, you should create a blog to promote your business. Blogging typically costs nothing and gives you the ability to regularly publish fresh content and get direct feedback from readers. As such, using a blog to attract more visitors to your business site is crucial. This also enables you to encourage users to post comments, thereby engaging with your content in a practical way. However, you should ensure that such comments feature a “no follow” linking attribute. This ensures that you’re not linking to sites that are full of spam, thereby keeping your website’s reputation safe.

Before posting, review your content to ensure that the readability is suitable for your audience. Short paragraphs are less intimidating to readers, and they force you, or your copywriter, to make concrete points succinctly. In fact, there is evidence that shows that online reading allows for more distractions than reading a physical book or magazine, so being brief is essential. 

Finally, make sure that you have a catchy title for your article. The title is the key to capturing readers and you’ll need one that stands out. Try forming a statement or question with the targeted keyword.

Make the most of social media

It’s essential that you and your business use social media to your advantage. Social media accounts can be used to attract lots of new readers. When you publish a new article, post an update on your account to get attention. If your readership and followers like the content, some are likely to share it and that will bring you even more readers.

Optimise for search engines

When you are writing an article, be certain that you are following the best practices for search engine optimisation. This means that your article should feature all the necessary meta information, headers, keywords and links. There should be a connection between everything in your article – links, keywords and content. Search engines need to see connections in writing so they can figure out what it is they are indexing.

In order to be effective with content marketing, you must utilise as many search engine optimisation techniques and other internet marketing strategies as possible. SEO will help pull your website up from obscurity and can help you get your articles read. Simply writing and submitting your articles is not sufficient. You need to approach things directly by having a goal in your mind.

Be interesting – or be useful!

The ability to create interesting, engaging articles is a distinct advantage and should be taken utilised to your benefit. Popular articles seem to be of the “how-to” type and provide graphics and diagrams. Additionally, try to incorporate a poll or two to get the attention from your readers.

When writing an article, use language that stimulates emotions and engages the senses. This way, you can help to establish a bond with your readers. If you come off as robotic or academic in your approach to writing articles, people will leave your site without learning about your product, and you will lose sales.

Bullet lists are great for injecting a large amount of short, clear ideas in your pieces. Having a lot of varying sentence lengths is key to writing well, and having too many short sentences in a row can be perceived as boring by readers. But, using bullet lists gives your article varying length and makes it more interesting. This ensures the reader keeps reading.

Practice with writing quality articles and look for new ways to share your content. Once you learn the best ways to get your content to the readers, it will get much easier for you. Alternatively, get in touch with the team at Minerva Creative today to discuss your content and article marketing requirements.

Affordable copywriting services in 2021

Finding the perfect copywriting services in 2021 is a minefield, with so many providers offering their services at a range of price points. So which is the right service for you? How much should you be looking to spend? And what are the benefits of outsourcing copywriting to a third party?

Writing the right copy for your business

The cornerstone of any modern marketing strategy should be writing compelling copy. Whether you’re creating a florist’s marketing strategy or launching a startup, having your marketing voice delivered in the best way possible can make all the difference to the success of your business.

Everyone wants to be understood by their audience. Clients, customers, employees and even other businesses are not only looking for good copy, they’re looking for something that communicates effectively and persuasively. As such, it’s no wonder copywriting is so in demand in the business world – content marketing and effective copywriting are the fastest growing marketing channels of the last decade. As content marketing improves, the need for competent, well-written copy increases. 

How copywriting services can help you

Many of us know the benefits of having a solid writing team on hand to put our thoughts into a clear and compelling narrative. The problem is, hiring a great writer – who is experienced in the niche you are targeting – can be prohibitively expensive. That said, more often than not, that price tag is worth paying. Even if a writer is charging around £100 an hour, that’s a fair price to pay to get a professional journalist producing beautiful content to help spread your message. 

What do you need to know before hiring a copywriter?

It is estimated that just 14% of large companies in the UK hire a professional copywriter as part of their marketing team, so it’s not surprising that a growing number of firms are turning to outsourcing copywriting to save on costs. And more and more people are starting to think that they can engage an individual or small team of freelancers or contractors to undertake this task for them. One of the key reasons for this is the falling cost of hiring professional copywriters. 

How to hire a copywriting service

As copywriting is such an essential part of the marketing mix, it is perhaps no surprise that it will always be an essential service. Whether your business is relatively new and wants to be innovative and different to its competitors, or you are a more established business that wants to stand out from the crowd, you cannot afford to do all your own copywriting yourself. But, if you’re going to spend hundreds or even thousands on outsourcing, you want to get the right advice, and a copywriting service is often the best way to source specialist help. After all, if you pay for top-quality content, it should lead to more sales, right? 

Outsourcing copywriting services

So where do you start when you need to outsource copywriting? The experts at the top agencies will offer in-depth insight into the factors that go into creating successful content marketing campaigns and the key elements you need to bear in mind. 

Of course, if you’re looking to make the most of what copywriting services have to offer, the most important thing to remember is that their service is different to that of a brand’s in-house copywriter. While the actual process is very much the same – such as writing concise copy in an engaging way – you can be sure that the copy will have been vetted by people who have a wide range of experience in both the commercial and creative fields.

What role does AI play in copywriting?

One question that seems to arise frequently is the potential role of AI in copywriting. The rise of artificial intelligence has revolutionised the way we do everything from travel and online shopping to cooking and photography. And, while AI-driven bots are replacing human editors in some sectors, its use in copywriting has so far been limited. As such, it’s unlikely we’ll see robots writing effective, original copy anytime soon.

Top 10 Obsolete or Uncommon English Words

The English language is constantly evolving and changing. Words that were once used as slang have now been added to the Oxford English Dictionary, including ‘chillax,’ ‘easy-breezy,’ ‘simples,’ and … wait for it … ‘whatevs.’ You can even look up Jedi and find a nice little description about the mystical knightly order in the Star Wars films.

It might seem like the world’s gone mad. But actually, it’s important to accept that things in life move on – including language. Indeed, it’s hard to imagine a world where ‘texting’ and ‘LOL’ didn’t even exist. Looking back to English words used in the past, you’ll also get a good idea of language evolution. Here are ten corkers that we should really throw into the odd sentence every now and again.

  1. Crapulous – this wonderfully descriptive word means to feel ill from excessive eating and drinking. So, you could say you feel ‘incredibly crapulous’ after a heavy night on the town. Why not try it out the next time you’ve had one too many bevvies? 
  2. Grumpish – if someone annoys you, you’ve every right to feel ‘grumpish’ – an alternative word for sullen or grumpy. This dates back to the 18th century and is sadly no longer used anymore. Bring it back, we say!
  3. Twattle – no it’s not a word used to describe a loud neighbour during lockdown. Instead, it describes gossiping. ‘Stop twattling and get back to work.’
  4. Gorgonize – wouldn’t you just love to gorgonize? This bizarre, yet somewhat endearing word means to have a mesmerising effect on someone. ‘I was gorgonized by his good looks and charm.’ How about trying it out on your next crush?
  5. Cockalorum – we’ve all heard of short-man-syndrome, right? Well this is similar. You can call someone a cockalorum if they’re a little man with a high opinion. ‘What a total cockalorum.’ *Rolls eyes*.
  6. Lunting – you know when you go for a walk and smoke a pipe post-meal. That’s called lunting. Incredibly popular in the British countryside we hear.
  7. Quockerwodger – described as a wooden puppet controlled by strings, this means Pinocchio was technically a quockerwodger. This word was often used in the 1800s to describe people who couldn’t think for themselves.
  8. Sluberdegullion – if a lockdown situation occurred in the 1600s, there’s a high chance you’d be labelled a sluberdegullion. This is essentially a slovenly person who lazes around the house with no intention of moving. Sounds pretty awesome if you ask us.
  9. Zenzizenzizenzic – try saying that after a few pints. Put simply, this word means ‘to the power of eight.’ When people explained it to each other back in the 16th century, they’d say something like, ‘it doth represent the square of squares quite squarely.’
  10. Houppelande – what an amazing word to describe cloak. Imagine your favourite superhero shouting ‘bring me my houppelande.’ Pretty ace.

So yes, as you can see, language has changed quite a lot. And while LOL being in the English Dictionary might make your shudder with despair, we simply can’t expect language to stay the same forever. Let us know any more unusual words you’ve come across, past or present.

We bloody love words here at Minerva Creative, so why not find out more about our copywriting services? Not only that, but we can also help with your SEO and web design needs, all at a price that is affordable for all. 

Finding the Best Website Content Writer

There are many reasons why you might need a website content writer. Perhaps you’re looking to increase traffic to your part of the web. Or maybe you’re hoping to promote engagement, increase brand awareness or generate sales revenue.

The good news is, high-quality copywriting services can help you showcase your values and stand out from the crowd in even the most competitive sectors. So, how do you go about finding the writers and copywriting firms you can trust?

1. Do your research

A quality digital copywriting agency will, like freelance writers, have their own website. Or, at least they should! This is likely to give a rundown of the services offered as well as a glimpse into their experience. For this reason, it’s essential to do your research and check out any companies that have either been recommended or pop up on a Google search.

First impressions are everything, and those who truly care about what they do will have taken time to present themselves in a professional manner. The website of a content writer or content provider will be easy to read, simple to navigate and loaded with interesting information. It won’t have spelling mistakes. It won’t have grammatical errors. And behind the scenes there will be a focus on keywords. Look closely and you’re sure to find terms such as ‘digital marketing’ or ‘content marketing services’ throughout the site as this helps them rank for relevant search engine queries.

First impressions are everything, and those who truly care about what they do will have taken time to present themselves in a professional manner.

2. Know what you want

Are you looking for a content writer with SEO content marketing knowledge in order to help you get on the first page of Google? Knowing what you want will help you to find a writer to suit your needs. Similarly, if you need a writer who is talented at not only producing articles and blogs, but engineering social media content too, you’ve got to do your homework. Essentially, you need to match your requirements to the skills of a particular writer or agency.

If you have a specialist topic in mind, don’t be afraid to contact the copywriting firm to see if they can meet your needs. Many writers have developed intricate research skills. Or have written similar topics in the past for other clients and therefore know the exact sort of content you require. Of course, content must be tailored to your needs and therefore those you’re working with should be flexible, reliable and willing to communicate professionally.

If you have a specialist topic in mind, don’t be afraid to contact the copywriting firm to see if they can meet your needs.

3. What about strategy?

If you’re completely in the dark when it comes to creating a content strategy for your business, a content marketing agency will be able to help. Content writers know what works and what doesn’t and should be willing to impart their wisdom and take your company to new heights. Every business is different, but taking the right steps in terms of marketing will certainly help you to leverage your efforts and reach the right audience.

As well as being able to respond to briefs and deliver high-quality content in good time, it’s also helpful if content writers know how to write blogs, articles, video scripts and other types of marketing material. Hiring one writer or company to fulfil all your demands will make life a lot easier. So, before you sign a contract or send across the first brief, make sure you know the skill sets available from the writers you’re communicating with.

To find out more about developing a new website, copywriting services, and SEO, contact Minerva Creative today. We provide a complete design and web-build service at a price that is affordable for all. Plus, with our team of experienced copywriters and content marketing experts, we can help you craft the perfect messages to engage your audience.

What content should you include on your accommodation website?

If you have a website for your accommodation business, you’re off to a good start. If your slice of the web is responsive and easy to access via multiple gadgets, you’re off to an even better start. But aside from download speeds and the overall functionality of your site, it’s important to think carefully about the type of content your accommodation website should include.

The written word can be extremely powerful when used correctly, so here are some useful tips about what to display on your site.

1. Your business name and location

It sounds simple, but your business name and location should be at the forefront of all key information you provide. If possible, both should appear in meta tags and descriptions, titles, and headings. Also include them throughout the rest of your text, where appropriate. It’s important to remember that the language you use is clear and concise; simply stuffing these location terms into your copy in a way that it ‘spammy’ should be avoided at all costs.

Firstly it’s good for local SEO, helping you rank for specific location-based keywords. Secondly, it ensures your website ranks highly for direct searches for your company name. A keyword strategy will help you come up with a list of short and long-tail terms you want to focus on; this will enable you to take a logical and methodical approach to SEO.

2. The rooms/facilities you offer

Whether you run a traditional hotel overlooking the beach or a quirky countryside B&B, it’s important to describe the type of accommodation you offer. While hotels can talk about everything from room service to a 24-hour concierge service, a self-catering apartment complex may boast an exceptional outside space with a beautiful outdoor swimming pool.

Promoting your unique selling points is a must, but also be sure to talk about general room facilities. These might include a coffee machine in every room or a Jacuzzi bath in the Master Suites. To avoid customer confusion, always identify rooms clearly and point out any differences if necessary.

If your accommodation is family-friendly, state whether or not you provide baby equipment such as cots or monitors and whether you offer a babysitting service.

Make sure your marketing messages are clear and your booking engine works smoothly.

3. Prices and offers

Visitors to your site don’t want to hunt for prices. Therefore, make sure your marketing messages are clear and your booking engine works smoothly. If you’ve any offers or promotional packages, it’s a good idea to mention these on your landing page as well as in a separate offers tab. You can always interlink to enhance user experience.

4. Nearby attractions

If your guests are on holiday, they will probably want to explore the wider area. With this in mind, why not have a page on your website dedicated to top attractions? Use locally sourced imagery and quality video production to show exactly what’s on offer and point out everything from family-friendly attractions to adventure trails and sports centres.

5. Events

An events page can include events taking place at your accommodation or information about things going on locally. By providing key details, you’ll keep people on your site longer and give them a chance to delve deeper into what’s on offer. In addition, adding the latest events to your website is a great way to offer new and fresh content to both your users and search engines, helping boost your appearance and success in search engines.

Your website needs to make a great first impression if you want people to book with you.

Your website needs to make a great first impression if you want people to book with you. Good content, presented in an interesting way, provides your users with everything they need. It’s essential if you don’t want to lose them to other sites.

To find out more about developing a new website for your accommodation business, contact Minerva Creative today. We provide a complete design and web-build service at a price that is affordable for all. Plus, with our team of experience copywriters and content marketing experts, we can help you craft the perfect messages to engage your audience. Contact us today on 0800 180 4085 for more details.

Why your accommodation business needs its own website

Is a website really necessary when third-party sites like Airbnb and Owners Direct are available? Do I need to spend time and money developing an online presence?

It’s perfectly natural to ask questions when considering your marketing strategy, but here’s why having your own website could be great for business.

Travel sites are highly influential

According to a 2017 Travel Website Behaviour Study by Fuel and Flip.to, leisure travellers are highly influenced by a hotel’s individual website when it comes to researching and booking somewhere to stay. Indeed, a quality website can be more influential than word of mouth, third-party agents (OTAs), search engines and review sites, indicating how important it is to develop your own personalised site.

Leisure travellers crave information

The Fuel and Flip.to travel study of over 2,000 travellers also revealed how people spend an average of 29.8 minutes on a hotel website they like before making a booking. Since research is such an essential part of the travel shopping journey, why not use this to your advantage by creating an informative, detailed website?

Interesting text and beautiful imagery can capture your target audience without the restrictions that come with advertising on a third-party site.

People spend an average of 29.8 minutes on a hotel website they like before making a booking.

Websites showcase your individuality

Having your own site is a wonderful way to showcase your individuality and present your accommodation in a positive and innovative manner. Not only can you make sure all relevant content is included, but you can tell your own story with a series of enticing photographs. Believe it or not, 90% of information processed by the brain is visual, so go ahead and get creative with imagery and graphics.

When deciding what to put on you site, be sure to include any ‘unique selling points’, or USPs. Maybe you’re open all year round, or have a swimming pool; perhaps you’re close to the best Michelin-star restaurant in town – whatever it is, make sure your customers know about it!

Hotel web design enables you to showcase your individuality

Improve SEO with an independent site

If you’re part of a franchise, you may feel satisfied being featured on the official brand site. While this is great start, you could be missing out on a huge amount of traffic. With an independent site, you’ll be able to implement an SEO strategy that’ll help you to rank for many more keywords and reach a wider audience.

From updating meta tags to refreshing content, there are many ways you can optimise your site away from the restraints of a brand website. You’ll also be able to interlink pages and accept external links which in turn should improve your SEO performance.

You can amplify your accommodation’s location

Rather than relying on your customers being able to find your location with a series of clicks, why not make it completely clear about where you are and why someone should visit? You can do this by sourcing imagery from the surrounding area and describing local activities/entertainment that people may enjoy.

Competition is fierce, so whether you’ve a hotel in the heart of the city or a countryside B&B, give yourself the best chance of success by effectively tapping into the online market.

If you’re near the Peak District, for instance, a few snaps of rolling hills and beautiful cycle tracks could attract adventurers. If you’re close to the beach, include some scenic seaside shots to entice future holidaymakers. Moreover, you could create an events page which focuses on specific location-based keywords, as this will improve local SEO.

To conclude, having your own website is one of the best ways to promote what you do. Competition is fierce, so whether you’ve a hotel in the heart of the city or a countryside B&B, give yourself the best chance of success by effectively tapping into the online market.

At Minerva Creative, we work hard to provide independent accommodation providers with affordable, responsive websites to help promote their business. From B&Bs to complete hotel web design, we can help you achieve greater online success for your business. Get in touch today on 0800 180 4085 for more details.

5 signs you need a new marketing agency

Taking an active role in the way your agency handles your marketing activity is essential to maintaining a good relationship with them. As an extended part of your team, it’s their job to work towards achieving your business goals and spend your budget in the wisest way.

But sometimes, your agency can get a little comfortable, or changing priorities for both your company and theirs can mean a shift in focus. Whatever the reason, it’s not unusual to find that after a few years with an agency it may be time to move on. Here are five tell-tale signs you’ve reached that point.

Reviews and reports have dropped off

Regular reviews and reports are essential for staying on track and ensuring that the agency is working towards your objectives. At the beginning of a relationship, agencies bend over backwards to ensure everything is ‘transparent’, i.e. you’re seeing regular reports and having frequent meetings, but if this has tailed off and you find yourself chasing for monthly reports or dissatisfied with the review meetings, it may be time to look elsewhere.

Reviews should cover the latest results, what work has been done, what has worked and what hasn’t, any alterations in strategy and what is planned for the next quarter. Your agency should also be making recommendations about how and where to spend your budget. Of course, for them to do this you have to acknowledge their expertise and follow their advice. If you are missing any of the above from your reviews, ask your agency to include it at the next meeting before deciding whether to open up for new pitches.

Conducting regular meetings is vital

Lack of adequate information

Following on from the above point, if your agency begins to withhold information or doesn’t offer it up without being asked it’s time to start asking questions. Handing over hundreds or even thousands of pounds each month requires a basic level of trust that your money is being spent well, so if your agency is reluctant to give you, say, a quarterly breakdown of how they’re spending your budget, or access to your analytics dashboards, it suggests there’s something to hide.

Handing over hundreds or even thousands of pounds each month requires a basic level of trust that your money is being spent well.

Your strategy or results aren’t changing

Part of the reason for using an external marketing agency is to support your in-house team with tasks they may not have time for. The agency may take on strategy planning, aspects of digital marketing or execution of print campaigns – whatever their role, you would expect the strategy to change as your organisation and its objectives change. In line with this, a good agency will make recommendations for the budget, moving money from SEO into PPC if needed, for example, or scaling back PPC when relevant to put money into a video or social campaign.

You would also expect to see a long term improvement in results as campaigns become more effective – by which we mean year on year improvements as opposed to the weekly peaks and troughs that are inevitable in a fluctuating market. If one or both of these things are beginning to stagnate, or your results have been trending downwards for a significant period of time, it might be time for a fresh pair of eyes on the marketing. A new agency can bring different ideas and skillsets to the table, giving your strategy and campaigns a much needed boost.

High turnover of staff

If the staff at the agency are changing frequently and you find yourself with a new account manager or team member more than once a year, it could be a clue that something untoward is going on behind the scenes. Agencies have a reasonably high turnover rate in general – most employees stay for around two years – but if the team on your account is changing more often it could be that they are dissatisfied, or that redundancies are being made for financial reasons.

If the agency isn’t treating its own employees very well, you’re right to question how seriously it’s taking your business.

Don’t be afraid to ask questions about team changes – after all, it is in your interests for the staff on your account to feel valued and to remain aware of any restructures that might affect the work being done for you. If the agency isn’t treating its own employees very well, you’re right to question how seriously it’s taking your business.

Ask your agency questions

No questions asked

Obviously a relationship is a two-way thing, so your agency should be taking an interest in how your business is performing as a result of their work. That means asking for information such as what kind of conversions your PPC is driving (are you getting good leads or poor quality ones, for example?) or average order values. If this kind of detail isn’t available in the marketing dashboards they have access to, or they’re not probing deeper, it could mean their interest lies in simply doing what’s necessary to keep collecting their monthly fee, rather than whether their activity is actually impacting your business. Perhaps it’s time to find an agency that will ask the right questions.

What to do if you think you need a new marketing agency

How long you stay with your agency is really up to you. If you don’t feel you’re getting the results or the communication you expect, address it with them and give them a chance to remedy it. If, however, things don’t improve (or improve briefly and then revert back), dig out your contract and see what the notice period is, and if there are any terms surrounding it.

Here comes the pitch!

You may want to notify your agency that you are opening the pitch process before terminating a contract. Re-pitching keeps an agency on its toes and reminds them that they can’t rest on their laurels when it comes to your business. Invite them and a few others that you’ve carefully researched to pitch, and then make a decision based on the needs of your team and your business.

8 WordPress Plugins to Increase Traffic

Website traffic is a little bit like cake: you can never have too much. But getting people to visit your website is far from simple. Not only are you competing against countless other websites, trying to stay ahead of the game in terms of SEO and social media marketing in order to expose articles and blog posts to a captive audience is time consuming, expensive and, for the most part, having little-to-no effect. Needless to say, any help you can get will be duly appreciated.

For those with a blog, website, or even an ecommerce platform running on WordPress – and, let’s face it, a lot of us do – help is at hand. You doubtless trawled through the many thousands of plugins available for WordPress, trying to identify those which will help gain you more visitors, attract audiences, and gather great social media traction. You doubtless found that even that is an arduous task!

As such, we at Minerva Creative – staunch advocates of WordPress that we are – have taken on some of the hard work for you and found 8 WordPress plugins to increase traffic to your website. Take a look at the recommendations below and leave suggestions for your own in the comments.

WordPress plugins to increase traffic - Yoast SEO

Yoast SEO

Where else can we begin to recommend WordPress plugins but with Yoast SEO? Arguably the most well-known WordPress plugin available, if you’ve not installed this on your website, drop whatever you’re doing and do so now!

It’s in no way hyperbolic to claim that Yoast SEO is the best WordPress SEO plugin available. Offering everything you need to fully optimise your website – such as meta descriptions, title tags, XML sitemaps, the option to integrate Google Search Console, and much more – Yoast SEO even provides the opportunity to optimise individual posts for social sharing.

Find out more about how Yoast SEO can help create webpages built on best practice, giving you the chance to achieve better search engine performance and increase traffic to your WordPress website.

OptinMonster

OptinMonster

Never underestimate the value of repeat visitors. If you’re able to develop a loyal audience that comes back time and again, you’re in a position of developing a lasting relationship that will only serve to benefit your business and your website.

OptinMonster is a WordPress plugin that has the ability to support the conversion of a solitary visitor into a loyal subscriber. By monitoring the behaviour of your users, then sending a targeted message at the precise moment they’re about to leave your site, the opportunity to turn the loss of a visitor into a permanent user is maxmised.

Discover how OptinMonster can help you develop a mailing list that helps promote repeat website traffic and develop a valuable email subscription list.

Click to Tweet

Click to Tweet

Social media is one of the best ways in which to generate traffic to your website; if you’re able to get traction on social media channels such as Facebook and Twitter, the potential audience can grow exponentially. Developing this engagement, however, isn’t easy.

Click to Tweet simplifies the process of getting your content into the Twittersphere (which is apparently an acceptable term to use!). By strategically placing ‘click to tweet’ buttons within your own quotes, quickly sharing snippets of your articles to Twitter couldn’t be simpler. As such, you can expect to generate more shares and more Twitter users visiting your website, increase the level of traffic you can enjoy.

You can find out more about the benefits of Click to Tweet and how to drive more engaged traffic to your WordPress blog or website by visiting the plugin’s own page today.

Revive Old Posts

Revive Old Posts

It can be time consuming to schedule social media posts, particularly when you’re busy managing other elements of your website and your business. Plus, when it comes to getting coverage for your blog posts and articles, the need to repost and reshare following publication is vital. So, how can you make the process more efficient?

With Revive Old Posts – formerly known as Tweet Old Post – being able to automate the act of promoting articles both new and old is hugely simplified. Revive Old Posts does exactly what the name promises: reshares blog posts to both Twitter and Facebook, all without you having to lift a finger. Being able to capture the attention of social media audiences couldn’t be easier.

For more information on the service provided by the Revive Old Posts plugin, visit its plugin page today. With minimal effort, you can get to work republishing your articles and attracting the traffic your website deserves.

Inline Related Posts

Inline Related Posts

Making the most of the traffic you have is essential to the success of your website. You don’t want visitors simply paying a visit to one page and then heading off elsewhere. Instead, keeping them on your website for longer means better engagement and greater traffic. But how can you effectively help visitors navigate to other articles?

It goes without saying that having an effective internal linking structure is fundamental – both to user experience and also for SEO – but with Inline Related Posts, you can suggest related articles to those readers already engaged in longer content on your website.

Try Inline Related Posts on your WordPress site today and see how you can boost the number of pageviews from your visitors as well as their overall time on site.

WordPress Popular Posts

WordPress Popular Posts

Let’s be honest, we all like to follow the latest trends and keep our finger on the pulse of activity. Helping visitors to your website clearly see which content on your website is most engaging and popular not only helps them keep us with the others, but also boosts the time spent on your website and the overall number of pages viewed.

The WordPress Popular Posts plugin enables you to highlight the best content on your website. With the option to filter according to the number of comments or pageviews, website users have the opportunity to clearly learn for themselves precisely why some pages are ranking higher than others.

Install the WordPress Popular Posts plugin today and help highlight the most popular and engaging content currently residing on your site.

Share Buttons by AddThis

Share Buttons by AddThis

As already identified above, sharing your website’s posts on social media is not simply a great way to increase awareness and drive traffic, but it is essential. After all, just think how often you find yourself tempted to view an article based upon seeing the link in your Facebook or Twitter feeds?

With Share Buttons by AddThis, you can make the act of sharing your articles across an array of social media websites – as well as by email – easy. Plus, there is the opportunity to customise the appearance of the share buttons in order to best complement the design of your current WordPress website.

Discover more about the benefits of Share Buttons by AddThis by visiting the plugin page on WordPress. Installing on your website is simple, and will help your existing audience share your quality content with more people.

SEO Friendly Images

SEO Friendly Images

Search engine optimisation is essential to driving traffic to your website and, with Yoast SEO installed (you have installed it by now, right? No? Well get on it!) you can ensure that all the necessary meta information, etc. is ready to expose your website to the world. But there is still more you can do, not least with imagery.

Installing SEO Friendly Image onto your WordPress website makes the process of optimising images quick and easy – and ensures that you’re covering an essential part of on-page optimisation that can often be overlooking. The plugin automatically optimises all images by adding appropriate alt tags and title attributes, thereby ensuring the chance of appearing higher in the search engines is maximised.

Add SEO Friendly Images to your WordPress plugin selection today to ensure that you’ve optimised your images effectively.

More WordPress plugins to increase traffic

So there you have it. Our selection of WordPress plugins to increase traffic to your website. Perhaps you have some recommendations of your own, or have had success – or even, no success – with those listed. Let us know in the comments below.

At Minerva Creative, we aim to provide affordable web design services as well as comprehensive SEO in Kent. With our team of experience copywriters, SEO professionals, and designers, you can take advantage of industry leading expertise. Contact us today to find out more.

Google Penguin 4.0

Another year, another Penguin announcement from Google. For many online businesses, the dreaded penalties of Google’s Penguin updates have caused many a sleepless night, with the hopes that the marketing and SEO teams employed to optimise web performance have been working ‘above board’ often little more than an exercise in blind faith. The good news, however, is that this latest update – Penguin 4.0 – is set to be the last of its kind issued by Google.

But what does Google Penguin 4.0 entail, and what does it mean for your online presence? We at Minerva Creative take a look at the finer points of Penguin 4.0 and the likely impact you can experience.

Google’s key requirements

When it comes to search engine rankings, Google’s search engine takes into consider more than 200 ranking factors. Identifying the effects and weighting of each individual factor is a closely guarded secret (think the Colonel’s famed KFC recipe or the precise ingredients that make up the perfect glass of Coca Cola). What we do know, however, is that Google places the utmost emphasis on developing high-quality, authoritative content. With great content come great links, great engagement, great social impact, and, ultimately, great search engine rankings.

The impact of Google’s two most significant algorithm updates – Panda and Penguin – over the past few years has seen websites that develop lesser quality content, spammy links, etc., penalised and suffer significant falls in the search engines. As such, recovery has been as much a part of modern SEO work as developing new channels of success. Unfortunately, it could often take weeks, months, or even years for Google to recrawl and reindex every page, link, and ranking signal in order to achieve complete recovery.

This is where Penguin 4.0 changes the game.

What is Penguin 4.0?

The recent announcement from Google highlights two key points:

  • Penguin is now running in real time
  • Penguin is operating on a more granular level

Both facets of this announcement represent great news for website owners and SEO professionals. In particular, the fact that Penguin is running in real time is a boon for digital marketing professionals.

Why real time matters

It’s not unusual for even the most diligent of marketing and SEO experts to have fallen foul of some ‘quick wins’ and low-quality SEO tricks over the years. After all, the goalposts have shifted so often and with such speed, it would be almost impossible to have not cut a few corners here or there, right?

Paying the price for a simple mistake should not mean your website has to suffer in the mire for eternity (ok, maybe eternity is a SLIGHT exaggeration). The simple fact is, it’s often taken far too long to recover even after removing or disavowing spammy links that caused the problem. The real time nature of Penguin 4.0 means that waiting is no longer a burden you should bear. If you made a mistake, make the correction, and achieve the redemption you deserve.

There will undoubtedly be those that will spend their lives looking at ways to manipulate this system, but for those of us that believe in best practice and maintaining websites to the best quality possible, the opportunity to recover in the event of a mistake no longer means sleepless nights waiting for the thumbs up from Google.

What of ‘granularity’?

Slightly more vague, however, is the claim that Penguin 4.0 will operate on a more granular level. At first look, this seems to say that no longer will entire sites be penalised for spammy inbound links to a solitary page. Once again, this is music to the ears of SEO experts who may have taken over management of an account that had been mishandled, and are tasked with rectifying the mistakes of the previous company.

It remains to be seen, though, precisely how this granularity will operate; it may be based around individual pages, or whole sections of a website. Alternatively, individual links may be given consideration over the aggregated approach seen in previous Penguin updates. Regardless, it will be interesting to follow how such a level of detail operates and interlinks with the real time nature of Penguin 4.0.

How to approach SEO following Penguin 4.0

Achieving optimum performance in Google’s search engine demands that SEO professionals adhere to the key principle that ‘quality is everything’. When it comes to content creation, reputation management, link building and outreach services, and even PR, it’s essential that investing the time and resources necessary for a quality website are followed.

As such, the approach to SEO following the announcement of Penguin 4.0 doesn’t really change much at all. For those SEO experts that have been adhering to best practice, not investing in cheap links, not investing in poor quality content providers, etc., there is almost no need to change the approach. For others, meanwhile, it is time to change.

The importance of links

With each new announcement from Google, there comes fresh hope that the importance of link building and establishing relationships with those within your business’ industry will diminish. Of course, if this were the case, SEO and website management would be a great deal easier. With Penguin 4.0, there is no sign of this changing (sorry, folks).

Links have always been, and for the foreseeable future will continue to be, of the utmost significance in achieving quality rankings in Google results. And, just as it is for developing content, quality is the operative word.

Sure, you may be able to create a handful of great content pages and achieve 1,000 backlinks. But what about consistently generating content according to a well-planned content marketing strategy? Having 100 pages of high-quality content that only attracts 250 backlinks may seem like harder work for less reward, but the value of those links and the authoritative nature of your site will set you apart. This will be natural. No alarm bells will be ringing. And no penalties from Google will be forthcoming.

This is how SEO should be, and how SEO must be, from now on. If you’re not following best practice and providing what Google wants, how can you expect to NOT be penalised?

Embrace common sense

The introduction of Penguin 4.0 presents great opportunities for SEO professionals, small businesses, and website owners to achieve more online. But it’s essential you listen to your common sense. All too often, settling for the cheapest option for SEO services, copywriting services, and link building means sacrificing quality and putting the integrity of your website at risk.

By embracing common sense and working alongside SEO providers that embrace best practice and conduct work that adheres to the needs of Google’s search engines and fulfils the requirements of users, you can anticipate greater success online.

It will undoubtedly prove a fascinating time in the coming weeks and months as Penguin 4.0 takes hold. To find out more how the impact of the algorithm update can affect you, contact the team at Minerva Creative today.

Mastering Content Promotion: 7 Things You Must Do

All too often, content creation, distribution and promotion is seen as an afterthought – something that can be done once all the other ‘important’ jobs have been completed. This mindset can have a negative impact on business, however, as without an effective content strategy in place in can be hard get your name out there and give your company the boost it really needs.

In fact, the right content promotion strategy can improve conversion rates, increase leads and assist brand awareness campaigns. It’s also a cost-effective way to market products, advertise jobs, network with other businesses/prospective employees, and provide industry-specific information that could gain you much-needed respect within the entrepreneurial world.

In short, mastering content promotion is of paramount importance, so here are seven things you must do to avoid getting lost in the ever-changing sea of content tactics:

1. Devise a thorough content-promotion plan

Worryingly, many business owners think that anyone can write gripping copy. This is often reflected in their hiring strategy in which highly-trained copywriters are ignored in favour of budding marketing experts who are only able to knock up a bit of average sales copy here and there.

The reality is, content is an extremely important part of business, and if you want your strategy to be a success it’s not only important to hire trained writers, but to also think carefully about what you’re going to say and when. The needs of customers are forever changing as are their wants, so try to:

  • Devise a content promotion plan with highly-defined goals.
  • Set monthly deadlines and benchmarks for success.
  • Have short-term and long-term strategies in place that can be easily adapted.

2. Give your audience a reason to care

If you see someone on the street, you might not care too much about them, as you know little about their life. Start speaking to them, however, learn about their story and you’ll probably find your become much more emotionally attached.

The same applies to business.

Companies with a strong brand and a compelling history are much easier to warm to than faceless firms which give their audience no reason to care or react. Many well-known organisations even become household names touching the hearts, minds and souls of people all over the world, which is why it’s essential to develop your own brand’s story. This can then inform you content promotion strategy and allow for ongoing marketing ideas that your customers can connect with.

3. Stand out from the crowd with free content

When it comes to content creation, producing top-notch copy that’s informative, factual and helpful is key – but that’s not all. While it can be tempting to charge for your best articles, blogs, whitepapers, etc., it can actually be better to offer up epic content for free.

Think about it: if your audience knows they have to splash out for every word your business writes, they might be tempted to look elsewhere – even if what you’ve produced is wonderful. On the other hand, if you post content for free, you’ll not only stand out from the crowd as a go-to resource, but you should develop a loyal following which is fantastic for brand awareness and hopefully sales.

Stand out from the crowd

4. Select the right promotional channels

These days, there are many promotional channels for content including social media platforms like Facebook, Twitter and LinkedIn. Before you spread your latest musings across the web, however, it is really important to select the right promotional channels from the start. To do this, find out where your ideal clients are already hanging out on a regular basis.

Are they Facebook addicts who respond happily to Facebook ads or are they more up for retweets here and there? Perhaps they want to avoid these somewhat casual platforms and stick to networking through LinkedIn? A little bit of research will go a long way in this case and save you lots of time, money and effort placing content where it’s not needed or wanted.

5. Cross-promote your best content

While you don’t want to be splashing your content over any social site you come across, there are many ways you can cross-promote your material without spamming or annoying people. When you know which platforms prospective customers are using, you can then devise a plan to link all your marketing efforts together. For example, you could drive your LinkedIn followers to a webinar. You could then post the webinar to YouTube and direct followers back to LinkedIn to give their feedback.

6. Engage with and listen to your audience

Having a content strategy is one thing, but it’s not set in stone. To keep your audience engaged, you must learn to listen and react to what is being said. If you don’t, there’s a high chance they will switch off and go elsewhere. With goals and targets to meet it can be easy to throw content at people in the hope you will get your leads or conversions, but by forming loyal bonds with prospective clients you’re sure to have much better long-term success. While your content strategy plan should guide your actions, it must be tweaked to ensure you stay on point.

Analyse your results

7. Keep a close eye on results

Finally, you must always keep a close eye on what’s working and what’s not. There are many tools available out there such as HubSpot which can help you figure out how many page views, followers or social shares you’ve earned, so keep a close eye on results – and if you don’t know how, employ someone who does. Don’t forget to give your campaigns time to work, however, and avoid putting a stop to certain strategies based on early results.

Content promotion is an important part of business and one that’s often overlooked. It can help with everything from brand awareness to annual turnover, so make sure you’ve a well thought out strategy in place. Contact the team at Minerva Creative today to discuss how we can help support you in disseminating your content to right audience at the right time.

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