Great! With AI tools such as ChatGPT available for free you can ditch your marketing team or content agency and get content for nothing, right? Well, sort of. But if you want your content marketing strategy to be of a high-quality, hold fire on laying talented team members off just yet. As it stands, AI-generated…
A watertight content marketing checklist will help you ensure that you have everything in place to generate and distribute effective content. Key components include clear objectives, audience research, keyword optimisation, consistency of tone, content formatting, quality assurance and promotional planning. You’ll need to find ways to measure performance too; this will help you to maximise…
