Google looks set to change search engine optimisation forever with its all new Search Generative Experience (SGE). Gulp. That’s right, the Google SGE officially launched to the US public in May 2024 and, while still in the experimental phase, has already made quite an impact. So how can you optimise for the latest updates? What…
The world of content marketing is changing. Rapidly. So, you must be on the ball when it comes to content creation. Many businesses are still making mistakes and are not sufficiently adapting to the changing climate. So here are 3 quick-fire blunders you really need to avoid in 2024. AI has landed with a bang…
Great! With AI tools such as ChatGPT available for free you can ditch your marketing team or content agency and get content for nothing, right? Well, sort of. But if you want your content marketing strategy to be of a high-quality, hold fire on laying talented team members off just yet. As it stands, AI-generated…
A watertight content marketing checklist will help you ensure that you have everything in place to generate and distribute effective content. Key components include clear objectives, audience research, keyword optimisation, consistency of tone, content formatting, quality assurance and promotional planning. You’ll need to find ways to measure performance too; this will help you to maximise…
Last time, we checked out the algorithms of TikTok and Instagram – and what that meant for content marketers. This time, we’re looking at Facebook. When you know how and why content is presented to followers, it becomes a lot easier to adapt your strategy. So let’s delve deeper. Nailing the Facebook Algorithm With over…
When it comes to social media content in 2024, understanding the algorithms of each platform is an absolute must as it’ll help to shape your strategy. Simply posting and hoping for maximum views just won’t cut the mustard in this technology driven world. So here’s a little insight to help boost content visibility online and…
With Easter just around the corner, you’ve hopefully got your seasonal marketing campaign up and running. But if you’re running a little behind, here are some last minute ideas to give your spring sales a boost. Last year, an Easter egg shortage caused panic for thousands of last minute shoppers across Britain. So it’s never…
Do you have a well-organised content marketing calendar that includes unique ideas for holidays and special events? If not, it’s time to put on your creative hat. Not only are there ‘National Days’ which can work to your advantage, but there are also well-known celebrations that can fuel your marketing campaigns – we’re looking at…
A watertight content marketing checklist will help you ensure that you have everything in place to generate and distribute effective content. Key components include clear objectives, audience research, keyword optimisation, consistency of tone, content formatting, quality assurance and promotional planning. You’ll need to find ways to measure performance too; this will help you to maximise…
Everyone can write, right? Even computers can do it (note the irony). With the rise of AI systems such as ChatGPT it’s easy to think content creation is easy, something that can be ticked off the list in a minute or two. But is this really the case? Let’s zoom in on the future of…
