With Easter just around the corner, you’ve hopefully got your seasonal marketing campaign up and running. But if you’re running a little behind, here are some last minute ideas to give your spring sales a boost.
- Create an Easter Gift Guide
Last year, an Easter egg shortage caused panic for thousands of last minute shoppers across Britain. So it’s never too late to make a sale. There’s still time to get your marketing up to scratch, so think about creating an Easter ‘gift guide’ linking to all relevant products. Post the guide on your blog and share it via email and social media.
- Write Easter Themed Content
There are many different things you can do from a content perspective at Easter. Think about your target audience and what they might want to read. Perhaps you could talk about fun things to do for families during the break (linking to your brand) or list recipes to try at home (linking to your products). If you have a newsletter, update it with Easter events, activities, marketing news and more.
- Promote Your Easter Range
Great, you’ve an Easter range. But have you marketed it properly? Have you created a trackable landing page for your latest campaign and are people egg-cited (sorry) about your seasonal offerings on social media? If not, it’s time to get busy.
There’s loads you can still do from creating demo and how-to videos on TikTok to adding shopping tags to Instagram posts. Find out when your audience is online and schedule your posts accordingly for maximum exposure.
Fun Fact: Last year, Morrisons launched Easter eggs made entirely from cheese. This targeted the savoury lovers and generated loads of hype on TikTok through user-generated content. Could you create a buzz like this next year? Think carefully about your demographic and what they might want to see from your brand. You could even ask them directly via surveys and questionnaires, giving you fuel for an epic campaign in 2025.
- Have a Flash Sale
With just a few days left until the Easter weekend, now is the perfect time for a flash sale. A sale like this causes FOMO and encourages people that might have previously been on the fence to take action. Use social proof such as a ‘100+ items sold’ label to help further push people down the sales funnel. Be sure to promote your flash sale with social media stories, posts and links. Big ‘FLASH SALE’ images are great as they’ll encourage people to stop scrolling and take a closer look. You should also promote your flash sale via email.
- Encourage Engagement
There are many ways to encourage brand engagement at this time of year. You could run an Easter-themed competition with prizes for the winners. Or, if you run a small bakery, for example, you could ask people for Easter cupcake flavours or recipe ideas. The winner could enjoy a free box of homemade treats. Think about what your business offers and how you can make your target audience ‘hoppy’ this season.
- Embrace User-Generated Content
User-generated content is a great way to spread brand awareness without having to generate time-consuming content yourself. Once you’ve thought of a fun and creative idea such as an easter egg decorating competition you can ask people to send in their photographs using a dedicated hashtag. Hotel Chocolat once did this by asking people to take a pic with their Easter mascot, Beau Bunny, as it toured around 39 UK stores. The hashtag for this was #BeauBunny. Hashtags are a good way to monitor engagement while creating a buzz around your campaign.
- Design and Share Easter Templates
Did you know that you can create a branded Easter template using tools such as Canva? This can be used for social media posts, flyers, email headers and more allowing for endless creativity. You can also create templates that your social followers can use. All they need to do is take a screenshot of the template, add their own response and share to Stories. This is perfect for brand awareness.
There’s still time to boost sales this Easter, so don’t put your feet up and crack open the hot cross buns just yet. Speak to Minerva Creative for all your content marketing and social media requirements for 2024 and beyond.
