Great! With AI tools such as ChatGPT available for free you can ditch your marketing team or content agency and get content for nothing, right? Well, sort of. But if you want your content marketing strategy to be of a high-quality, hold fire on laying talented team members off just yet. As it stands, AI-generated content comes with many pitfalls – and we’re going to point them out.
So, grab your coffee and discover the risks of AI automated content creation.
- Errors and Awkward Phrasing
Let’s not beat about the bush, AI content is generated by technology. Clever technology for sure, but technology nonetheless. Unlike content crafted by a talented writer, someone hasn’t carefully double and triple checked facts to ensure all information is credible or spent time making all sentences flow correctly. So, AI content is prone to errors, inaccuracies and awkward phrasing. For AI to work in your favour, you still need someone to fact check and iron out anything that sounds unnatural. After all, the last thing you want is for your content to appear AI generated – even if it is. Cringe.
- Plagiarism and a Lack of Originality
Pop an article title into ChatGPT. Now pop a similar one into the system and see how similar the responses you get are. The same clumps of text pulled from a source on the web might even appear for both titles leading to all kinds of plagiarism issues and a lack of originality. Remember, Google loves original content. So, if you want to hold your SERPs ranking, it’s important to stand out from the crowd and not churn out the same old content everyone else has – especially if they’re in your industry and relying on AI-generated content of similar topics.
AI is clever, but it can only do so much. Yes, it’s learning all the time. But if your subject is particularly niche or your article titles are similar, you’ll quickly discover that your content sounds generic, boring, uninteresting and somewhat stifled.
- Ethical Considerations
AI content doesn’t promise to be unbiased. Neither does it promise to be ethical. The content angles it churns out may not align with your brand’s image, goals and missions. So, be sure to double check everything before posting it to your blog or website. Anything you post will be considered the view of your brand – even if generated by AI – and you’ll have to deal with the consequences. What’s more, if you publish false information, this could damage your reputation.
- Lack of Human Creativity
When a professional writer sees AI content, you can bet your bottom dollar they’ll be raging. Why? Because they could have done so much better themselves. AI content, as it stands, is incredibly stiff and to-the-point. Computers don’t feel emotions like humans do and therefore the ability to evoke feelings can be lacking. If you’re trying to communicate your brand’s story through AI, good luck. Technology simply can’t grasp the subtleties and nuances of human language, making it difficult for consumers to find a deeper connection with your brand.
While AI can be a good starting point for writers, especially when it comes to idea generation, it shouldn’t replace quality content produced by highly skilled professionals.
