Website Copywriting
Struggling to find the right words? Let our experts take care of everything you need to say.
Struggling to find the right words? Let our experts take care of everything you need to say.
When you’re a small business, you’re usually so busy seeing to your clients’ needs that marketing for your own company goes out the window. That’s where we come in. Our content packages mean you’ll get regular, high-quality copy for your blog, website and other digital channels – all for a fixed price every month.
Our copy is SEO friendly as standard, and we’ll accommodate any keywords you specify. We’re also happy to deliver work as required, either in one go or drip fed throughout the month. We’re here to make it work for you.
Get in touch to discuss your requirements with a member of our team.
We know how it goes. A client comes to you for a website and says they’ll write their own copy. Then two weeks before go-live, they realise they need the content after all. Or perhaps you’ve been tasked with writing a series of articles, the deadline is looming and your to-do list is growing. Why put the pressure on yourself when you can outsource the work?
Writing is what we do best. We’re experienced, we’re skilled, and most of all we’re efficient. We’ll get your one-off content project delivered within your required timeframe – and you can be sure it’s well researched and articulately written by native English speakers. Interested in what we can do for you?
Get in touch today.
Content is a huge part of online marketing. If your agency doesn’t have dedicated writers, don’t miss out on this vital revenue stream. You can still offer your clients content – just use us to do the writing.
Our white label service means you essentially get a team of ghost writers at your disposal. We’ll provide copy for your clients as if we’re working for you in-house. In fact, the bulk of our long-standing clients work with us in this way, under robust NDAs.
It’s an affordable solution that means you get reliable, timely and high-quality content to meet your clients’ needs.
Every piece of work briefed follows the same exacting process, so you can be sure you’re always getting the utmost quality for your business.
Our writing service includes the research and writing of articles, blog posts or web pages on your required keyword or subject matter.
Each piece of work goes through a proof-reading and editing process by one of our senior writers, each of whom has over 15 years’ experience.
Need amendments? No problem. Your quoted price includes one round of revisions so your copy does exactly what you need it to.
We work with a host of agencies and organisations across a broad range of subjects and industries. Take a look through some of the industries we support through our website copywriting services.
From dealer homepages and EV information pages to copy about the latest cars, we have extensive experience in the automotive sector.
Need persuasive content for your hospitality website? We’ve worked with a range of clients from London restaurants to hotels and campsites.
Travel is nothing if not aspirational. We’ll make sure your customers are inspired by your website copy, whether you’re selling package holidays, day trips or transport solutions.
Whether you need expertly written press releases or in-depth analysis of the latest marketing trends, we’ll deliver content that keeps you front-of-mind for consumers and clients.
We’ve worked on projects within the arts and entertainment industry. Whether you sell theatre tickets or are promoting a production, our team can bring your copy to life.
Let us help you raise awareness of your important work in the wider community and inform supporters about how their donations help others.
Make a range of accounting concepts easy for your clients to understand with content that is accessible and authoritative.
In the health and beauty industry, it’s important to convey information clearly and accurately. Our team will help your business achieve this with our expert copywriting.
Solar energy, heat pumps, wind power – whatever your business does in the sustainable energy sector, we’ll help you promote your services with clear, concise copy.
Take a look through some of the most frequently asked questions about our website copywriting services. Still have a query that’s unanswered? Get in touch with the Minerva Creative team today to discuss your needs.
What is website copywriting?
Your business website needs words that explain what your company offers. Website copywriting is the process of writing those words. They need to be clear, informative and persuasive – and they also need to connect with your target audience in a way that motivates them to complete an action. That’s what we at Minerva Creative do best.
What’s included in your website copywriting service?
Our service includes the research and writing of the copy – which includes any keywords that you request. There’s no point trying to fool the search engines with spammy content, so these are built into the text naturally. One of our senior writers will also proof-read and edit the copy, and you’ll get one round of revisions included in the price. You’re welcome to request more; these come with a nominal fee.
I’ve seen an AI writer online. Can’t I just use that?
I mean, you can. You can also have a Pot Noodle for your dinner if you wish.
What do you need from clients?
In order to get copy that meets your needs and reflects your brand guidelines, it’s important to send us a detailed brief. You can do this via our dedicated portal. Ideally, your brief should include a brief description of the subject matter, any required keywords, details of your target audience and any specifics regarding tone, nomenclature and language. For example, if you’d like us to say “great value” rather than “cheap”, or you want the content to reflect the kind of language used by Gen Z-ers, it’s helpful to know that before we get started.
How much does website copywriting cost?
That depends on the scope of your project, the amount of research required and your desired turnaround time. We’re more than happy to give you a tailored quote based on your needs.
How will I order content?
Like most online companies, we have our own customer support portal. We’ve tailored this so that it’s simply a case of raising a request and providing a brief. Everything will be safely stored for you to access and review. We’ll then invoice you at the end of the month.
We understand that you don’t wish to make a snap decision right now. In fact, you’d probably want to take some time to think about it. So why not download a copy of our brochure? This details more about us and what we offer and you can refer back to it time after time. We’re not going anywhere so even if you don’t need us now, you can get in touch with us in the future. We’re always happy to help.
“Minerva Creative are a great company to work with. Michael and the team produce excellent content promptly and at a very reasonable fee. The content written by Minerva has undoubtedly enhanced the website and supported a visible increase in website traffic and page impressions. Excellent content, excellent company!”
Lyndsay Hopper
Avante Care & Support