AI is reshaping how we write. It drafts emails in seconds, whips up blog intros, and even suggests punchy headlines. But if you’re a copywriter, here’s a truth worth remembering: AI is just the first draft. You are the final word. I can’t lie – AI is brilliant. It’s great fun. Have you seen all…
I’m currently in the process of reading Irving Stone’s acclaimed novel, The Agony and the Ecstasy. Chronicling the life of Michelangelo, one of the early chapters features a moment that lingers long after reading: the great Master, standing in a Tuscan quarry, examines slab after slab of marble. He doesn’t just pick the nearest block.…
As established in our last post, relying solely on AI generated content comes with many risks. Tools like ChatGPT simply aren’t good enough to replace human writers, fact checkers and editors. That said, AI does have some benefits in the content generation process. So, let’s find out how to use AI safely in the content…
A watertight content marketing checklist will help you ensure that you have everything in place to generate and distribute effective content. Key components include clear objectives, audience research, keyword optimisation, consistency of tone, content formatting, quality assurance and promotional planning. You’ll need to find ways to measure performance too; this will help you to maximise…
In 2024, creating content that makes an impression is more difficult than it’s ever been. We’re living in an era of information anxiety, in which the average person has a multitude of distractions, most of which are at our fingertips or right in front of our faces. Gone are the times when consumers might be…
The content marketing industry is worth $400bn and is projected to grow to $900bn by 2028. New platforms, tools, innovations and strategies have led to increased creativity and higher marketing budgets. But what’s on trend for 2024? Let’s take a closer look. The average person consumes an average of 17 hours of online video per…
Technophobia typically describes a fear of uncontrolled technology. In the case of ChatGPT and its equivalents, it represents a subtly different kind of anxiety, that of a potential threat to one’s livelihood. Basically, if chatbots can be charged with writing articles, why pay humans to do it? RISE OF THE MACHINES Artificial intelligence (AI) doesn’t…
Copywriting is an essential part of content marketing – and for it to be truly effective, the writer needs to follow a few simple ground rules. UNDERSTAND THE CLIENT It’s important to understand what it is that makes the client tick, what they have to offer and what they wish to achieve. Pick up on…
At its simplest, Click-Through Rate (CTR) is a metric that measures the number of clicks a piece of content or ad receives divided by the number of times it is viewed or served. It is typically expressed as a percentage and is used to evaluate the effectiveness of online advertising campaigns. CTR = (Number of…
Headlines are one of the most important elements of copywriting. They are the first thing that people see when they come across your content, and they can make or break their engagement with your brand. In this article, we will explore the significance of headlines in copywriting, provide tips for writing compelling headlines, give headline…
