Content Marketing Checklist 2024: Identifying Content Gaps

A watertight content marketing checklist will help you ensure that you have everything in place to generate and distribute effective content. Key components include clear objectives, audience research, keyword optimisation, consistency of tone, content formatting, quality assurance and promotional planning. You’ll need to find ways to measure performance too; this will help you to maximise…

Content Marketing Trends for 2024

The content marketing industry is worth $400bn and is projected to grow to $900bn by 2028. New platforms, tools, innovations and strategies have led to increased creativity and higher marketing budgets. But what’s on trend for 2024? Let’s take a closer look. The average person consumes an average of 17 hours of online video per…

What is Click-Through Rate?

At its simplest, Click-Through Rate (CTR) is a metric that measures the number of clicks a piece of content or ad receives divided by the number of times it is viewed or served. It is typically expressed as a percentage and is used to evaluate the effectiveness of online advertising campaigns. CTR = (Number of…

Copywriting in London

Copywriting in London Are you looking to take your business to the next level in London? One key component of a successful marketing strategy is high-quality copywriting. At Minerva Creative, we offer a range of copywriting services to help you effectively communicate with your audience and achieve your business goals. Types of copywriting services available…