Daily Archives: January 24, 2023

What is Click-Through Rate?

At its simplest, Click-Through Rate (CTR) is a metric that measures the number of clicks a piece of content or ad receives divided by the number of times it is viewed or served. It is typically expressed as a percentage and is used to evaluate the effectiveness of online advertising campaigns. CTR = (Number of…

Copywriting 101: How to Write Compelling Headlines

Headlines are one of the most important elements of copywriting. They are the first thing that people see when they come across your content, and they can make or break their engagement with your brand.  In this article, we will explore the significance of headlines in copywriting, provide tips for writing compelling headlines, give headline…