Technophobia typically describes a fear of uncontrolled technology. In the case of ChatGPT and its equivalents, it represents a subtly different kind of anxiety, that of a potential threat to one’s livelihood. Basically, if chatbots can be charged with writing articles, why pay humans to do it? RISE OF THE MACHINES Artificial intelligence (AI) doesn’t…
Copywriting is an essential part of content marketing – and for it to be truly effective, the writer needs to follow a few simple ground rules. UNDERSTAND THE CLIENT It’s important to understand what it is that makes the client tick, what they have to offer and what they wish to achieve. Pick up on…
As content creators, we are in the realm of nerd when it comes to grammar. After all, it’s a key part of our skillset: our clients’ content has to be correct, or nobody is going to take it seriously. We always invite our clients to provide feedback on content, and every so often someone will…
The Prime Minister recently declared that students should be obliged to take maths classes until the age of 18. This statement appeared seemingly out of the blue, without consultation with school and college leaders. He set the scene of a world underpinned by data and statistics, and emphasised a need for analytical skills, saying we’d…
We all use expressions which are part of common parlance, probably learned from family conversations, watching TV and reading. A good idiom provides useful verbal shorthand, expressing a notion that’s readily understood. But when you think about it, many idioms don’t make much sense. At least, it must seem that way to someone who’s never…
At its simplest, Click-Through Rate (CTR) is a metric that measures the number of clicks a piece of content or ad receives divided by the number of times it is viewed or served. It is typically expressed as a percentage and is used to evaluate the effectiveness of online advertising campaigns. CTR = (Number of…
Headlines are one of the most important elements of copywriting. They are the first thing that people see when they come across your content, and they can make or break their engagement with your brand. In this article, we will explore the significance of headlines in copywriting, provide tips for writing compelling headlines, give headline…
Copywriting is the art of crafting persuasive and compelling language that convinces people to take a specific action, whether that’s to buy a product, sign up for a service, or simply engage with a brand. While there are many elements that go into effective copywriting, one that is often overlooked is the importance of a…
ChatGPT came onto the scene with a bang. In just over a week it had garnered 100 million users worldwide, and more than one enterprising student has realised it can write their essays for them – potentially without their tutors ever knowing. So, with this astounding development in technology, have copywriters been rendered obsolete? Couldn’t…
Copywriting in London Are you looking to take your business to the next level in London? One key component of a successful marketing strategy is high-quality copywriting. At Minerva Creative, we offer a range of copywriting services to help you effectively communicate with your audience and achieve your business goals. Types of copywriting services available…
