Charlotte Carlton, Author at Minerva Creative

What content should you include on your accommodation website?

If you have a website for your accommodation business, you’re off to a good start. If your slice of the web is responsive and easy to access via multiple gadgets, you’re off to an even better start. But aside from download speeds and the overall functionality of your site, it’s important to think carefully about the type of content your accommodation website should include.

The written word can be extremely powerful when used correctly, so here are some useful tips about what to display on your site.

1. Your business name and location

It sounds simple, but your business name and location should be at the forefront of all key information you provide. If possible, both should appear in meta tags and descriptions, titles, and headings. Also include them throughout the rest of your text, where appropriate. It’s important to remember that the language you use is clear and concise; simply stuffing these location terms into your copy in a way that it ‘spammy’ should be avoided at all costs.

Firstly it’s good for local SEO, helping you rank for specific location-based keywords. Secondly, it ensures your website ranks highly for direct searches for your company name. A keyword strategy will help you come up with a list of short and long-tail terms you want to focus on; this will enable you to take a logical and methodical approach to SEO.

2. The rooms/facilities you offer

Whether you run a traditional hotel overlooking the beach or a quirky countryside B&B, it’s important to describe the type of accommodation you offer. While hotels can talk about everything from room service to a 24-hour concierge service, a self-catering apartment complex may boast an exceptional outside space with a beautiful outdoor swimming pool.

Promoting your unique selling points is a must, but also be sure to talk about general room facilities. These might include a coffee machine in every room or a Jacuzzi bath in the Master Suites. To avoid customer confusion, always identify rooms clearly and point out any differences if necessary.

If your accommodation is family-friendly, state whether or not you provide baby equipment such as cots or monitors and whether you offer a babysitting service.

Make sure your marketing messages are clear and your booking engine works smoothly.

3. Prices and offers

Visitors to your site don’t want to hunt for prices. Therefore, make sure your marketing messages are clear and your booking engine works smoothly. If you’ve any offers or promotional packages, it’s a good idea to mention these on your landing page as well as in a separate offers tab. You can always interlink to enhance user experience.

4. Nearby attractions

If your guests are on holiday, they will probably want to explore the wider area. With this in mind, why not have a page on your website dedicated to top attractions? Use locally sourced imagery and quality video production to show exactly what’s on offer and point out everything from family-friendly attractions to adventure trails and sports centres.

5. Events

An events page can include events taking place at your accommodation or information about things going on locally. By providing key details, you’ll keep people on your site longer and give them a chance to delve deeper into what’s on offer. In addition, adding the latest events to your website is a great way to offer new and fresh content to both your users and search engines, helping boost your appearance and success in search engines.

Your website needs to make a great first impression if you want people to book with you.

Your website needs to make a great first impression if you want people to book with you. Good content, presented in an interesting way, provides your users with everything they need. It’s essential if you don’t want to lose them to other sites.

To find out more about developing a new website for your accommodation business, contact Minerva Creative today. We provide a complete design and web-build service at a price that is affordable for all. Plus, with our team of experience copywriters and content marketing experts, we can help you craft the perfect messages to engage your audience. Contact us today on 0800 180 4085 for more details.

Why your accommodation business needs its own website

Is a website really necessary when third-party sites like Airbnb and Owners Direct are available? Do I need to spend time and money developing an online presence?

It’s perfectly natural to ask questions when considering your marketing strategy, but here’s why having your own website could be great for business.

Travel sites are highly influential

According to a 2017 Travel Website Behaviour Study by Fuel and, leisure travellers are highly influenced by a hotel’s individual website when it comes to researching and booking somewhere to stay. Indeed, a quality website can be more influential than word of mouth, third-party agents (OTAs), search engines and review sites, indicating how important it is to develop your own personalised site.

Leisure travellers crave information

The Fuel and travel study of over 2,000 travellers also revealed how people spend an average of 29.8 minutes on a hotel website they like before making a booking. Since research is such an essential part of the travel shopping journey, why not use this to your advantage by creating an informative, detailed website?

Interesting text and beautiful imagery can capture your target audience without the restrictions that come with advertising on a third-party site.

People spend an average of 29.8 minutes on a hotel website they like before making a booking.

Websites showcase your individuality

Having your own site is a wonderful way to showcase your individuality and present your accommodation in a positive and innovative manner. Not only can you make sure all relevant content is included, but you can tell your own story with a series of enticing photographs. Believe it or not, 90% of information processed by the brain is visual, so go ahead and get creative with imagery and graphics.

When deciding what to put on you site, be sure to include any ‘unique selling points’, or USPs. Maybe you’re open all year round, or have a swimming pool; perhaps you’re close to the best Michelin-star restaurant in town – whatever it is, make sure your customers know about it!

Hotel web design enables you to showcase your individuality

Improve SEO with an independent site

If you’re part of a franchise, you may feel satisfied being featured on the official brand site. While this is great start, you could be missing out on a huge amount of traffic. With an independent site, you’ll be able to implement an SEO strategy that’ll help you to rank for many more keywords and reach a wider audience.

From updating meta tags to refreshing content, there are many ways you can optimise your site away from the restraints of a brand website. You’ll also be able to interlink pages and accept external links which in turn should improve your SEO performance.

You can amplify your accommodation’s location

Rather than relying on your customers being able to find your location with a series of clicks, why not make it completely clear about where you are and why someone should visit? You can do this by sourcing imagery from the surrounding area and describing local activities/entertainment that people may enjoy.

Competition is fierce, so whether you’ve a hotel in the heart of the city or a countryside B&B, give yourself the best chance of success by effectively tapping into the online market.

If you’re near the Peak District, for instance, a few snaps of rolling hills and beautiful cycle tracks could attract adventurers. If you’re close to the beach, include some scenic seaside shots to entice future holidaymakers. Moreover, you could create an events page which focuses on specific location-based keywords, as this will improve local SEO.

To conclude, having your own website is one of the best ways to promote what you do. Competition is fierce, so whether you’ve a hotel in the heart of the city or a countryside B&B, give yourself the best chance of success by effectively tapping into the online market.

At Minerva Creative, we work hard to provide independent accommodation providers with affordable, responsive websites to help promote their business. From B&Bs to complete hotel web design, we can help you achieve greater online success for your business. Get in touch today on 0800 180 4085 for more details.


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