writing Archives | Minerva Creative

Finding the Best Website Content Writer

There are many reasons why you might need a website content writer. Perhaps you’re looking to increase traffic to your part of the web. Or maybe you’re hoping to promote engagement, increase brand awareness or generate sales revenue.

The good news is, high-quality copywriting services can help you showcase your values and stand out from the crowd in even the most competitive sectors. So, how do you go about finding the writers and copywriting firms you can trust?

1. Do your research

A quality digital copywriting agency will, like freelance writers, have their own website. Or, at least they should! This is likely to give a rundown of the services offered as well as a glimpse into their experience. For this reason, it’s essential to do your research and check out any companies that have either been recommended or pop up on a Google search.

First impressions are everything, and those who truly care about what they do will have taken time to present themselves in a professional manner. The website of a content writer or content provider will be easy to read, simple to navigate and loaded with interesting information. It won’t have spelling mistakes. It won’t have grammatical errors. And behind the scenes there will be a focus on keywords. Look closely and you’re sure to find terms such as ‘digital marketing’ or ‘content marketing services’ throughout the site as this helps them rank for relevant search engine queries.

First impressions are everything, and those who truly care about what they do will have taken time to present themselves in a professional manner.

2. Know what you want

Are you looking for a content writer with SEO content marketing knowledge in order to help you get on the first page of Google? Knowing what you want will help you to find a writer to suit your needs. Similarly, if you need a writer who is talented at not only producing articles and blogs, but engineering social media content too, you’ve got to do your homework. Essentially, you need to match your requirements to the skills of a particular writer or agency.

If you have a specialist topic in mind, don’t be afraid to contact the copywriting firm to see if they can meet your needs. Many writers have developed intricate research skills. Or have written similar topics in the past for other clients and therefore know the exact sort of content you require. Of course, content must be tailored to your needs and therefore those you’re working with should be flexible, reliable and willing to communicate professionally.

If you have a specialist topic in mind, don’t be afraid to contact the copywriting firm to see if they can meet your needs.

3. What about strategy?

If you’re completely in the dark when it comes to creating a content strategy for your business, a content marketing agency will be able to help. Content writers know what works and what doesn’t and should be willing to impart their wisdom and take your company to new heights. Every business is different, but taking the right steps in terms of marketing will certainly help you to leverage your efforts and reach the right audience.

As well as being able to respond to briefs and deliver high-quality content in good time, it’s also helpful if content writers know how to write blogs, articles, video scripts and other types of marketing material. Hiring one writer or company to fulfil all your demands will make life a lot easier. So, before you sign a contract or send across the first brief, make sure you know the skill sets available from the writers you’re communicating with.

To find out more about developing a new website, copywriting services, and SEO, contact Minerva Creative today. We provide a complete design and web-build service at a price that is affordable for all. Plus, with our team of experienced copywriters and content marketing experts, we can help you craft the perfect messages to engage your audience.

Advertising That Sells (Part 1)

David Ogilvy 'How to create advertising that sells'

How to create advertising that sells

“Ogilvy & Mather has created over $1,480,000,000 worth of advertising. Here, with all the dogmatism of brevity are 38 of the things we have learned.”

By David Ogilvy

1. The most important decision

We have learned that the effect of your advertising on your sales depends more on this decision than on any other: how should you position your product?

Should you position Schweppes as a soft drink – or as a mixer?

Should you position Dove as a product for dry skin or as a product which gets hands really clean?

The results of your campaign depend less on how we write your advertising than how your product is positioned. It follows that positioning should be decided before the advertising is created.

Research can help. Look before you leap.

David Ogilvy

Save up to £3,000 per month with Minerva Copywriting

Connect. Create. Convert.

Research shows that the average wage of an in-house copywriter is a staggering £35k – an expense of nearly £3,000 per month. While there’s no questioning the value an in-house copywriter provides to a company, it remains a fact that affordable means of supporting marketing activity are always welcomed.

Managed Copywriting

With the new Managed Copywriting service from Minerva Copywriting, you have the opportunity to support your content generation with a team of experienced copywriters and content editors. For just the fraction of the cost of a team of in-house copywriters, Minerva Copywriting will able to supply you with high-quality content each month, whether you’re in need of SEO copywriting, press releases, or print campaigns.

Prices for a Managed Copywriting service start from as little as £495 per month*, enabling you to have instant access to experienced professionals, each ready and able to supply the content that meets your needs.

Not sure why you need a copywriter?

Content is integral to even the most basic marketing campaign. Whether it’s the text on your website, the copy in an email, or the script for a video, these words need to be ably crafted by experienced, knowledgeable copywriters. At Minerva Copywriting, our team has accrued over 25 years’ experience in writing professionally across a host of industries, and can provide the copywriting services you deserve at a cost that is affordable and in a manner that is simple and convenient.

Find out more

Discover more about how Managed Copywriting from Minerva Copywriting can help drive your company’s marketing material to new levels of success. With great savings of up to £3,000 to be made, it makes sense to invest in a professional copywriting agency that has the ability to connect with you and your customers.

*Terms and conditions apply. Please contact Minerva Copywriting for details.

National Novel Writing Month

National Novel Writing Month

National Novel Writing Month – also known as NaNoWriMo – is just around the corner and provides fantastic motivation for anyone hoping to one day publish a novel. The event, which runs throughout the month of November, sees thousands of budding authors sign up online, where they’re able to record progress towards a 50,000-word target by the end of the month.

There’s few better ways to develop as a writer than to simply sit down to write. And then write some more. And maybe some more. In fact, just write as much as you can. Practice really does make perfect and, with NaNoWriMo offering tips, events, forums and support to help assist you in reaching the target, November is as good a time as any to sit down in front of your laptop and get typing.

Find out more about National Novel Writing Month today, and take the first steps towards writing your own novel. Who knows; you may even have a bestseller on your hands!

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