February 21, 2016 – Minerva Creative
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Daily Archives: February 21, 2016

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Advertising That Sells (Part 2) – Large Promise

ads, advert, advertising, copywriter, CopywritingBy Minerva CreativeFebruary 21, 2016

2. Large promise. The second most important decision is this: what should you promise the customer? A promise is not a claim, or a theme, or a slogan. It is a benefit for the consumer. It pays to promise a benefit which is unique and competitive, and the product must deliver the benefit your promise.…

Advertising That Sells (Part 1)

advertising, copywriter, Copywriting, writingBy Minerva CreativeFebruary 21, 2016

How to create advertising that sells “Ogilvy & Mather has created over $1,480,000,000 worth of advertising. Here, with all the dogmatism of brevity are 38 of the things we have learned.” By David Ogilvy 1. The most important decision We have learned that the effect of your advertising on your sales depends more on this…

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