Another year, another Penguin announcement from Google. For many online businesses, the dreaded penalties of Google’s Penguin updates have caused many a sleepless night, with the hopes that the marketing and SEO teams employed to optimise web performance have been working ‘above board’ often little more than an exercise in blind faith. The good news,…
All too often, content creation, distribution and promotion is seen as an afterthought – something that can be done once all the other ‘important’ jobs have been completed. This mindset can have a negative impact on business, however, as without an effective content strategy in place in can be hard get your name out there…
Clare Hardin – digital marketing strategist associated with ‘The Digital Vibes’ – takes a look at audience targeting with social media. Clare has years of experience in writing articles, blog posts, ebooks, and creating digital marketing strategy, running social media campaigns, helping in SEO activities for large businesses and professionals. Social media is no-longer mere…
Content marketing statistic – costs 62% less
Marketing is an important part of business, but all too often promotional materials such as leaflets and brochures end up in the bin while company emails get sent straight to the trash folder. The questions is, why? On the whole, marketing messages are characterless, bland and generic. They make us cringe, lack any kind of…
Expressing yourself with words is a wonderful ability, but it can also be highly frustrating – particularly if you experience a bout of writer’s block or simply struggle to see obvious mistakes time and time again. It’s not always easy to spot errors in your own work, but thankfully there are many things you can…
4. Big ideas. Unless your advertising is built on a big idea, it will pass like a ship in the night. It takes a big idea to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action. Big ideas are usually simple ideas. Said Charles Kettering,…
3. Brand image. Every advertisement should contribute to the complex symbol which is the brand image. 95% of all advertising is created ad hoc. Most products lack any consistent image from one year to another. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand gets the largest share…
2. Large promise. The second most important decision is this: what should you promise the customer? A promise is not a claim, or a theme, or a slogan. It is a benefit for the consumer. It pays to promise a benefit which is unique and competitive, and the product must deliver the benefit your promise.…
How to create advertising that sells “Ogilvy & Mather has created over $1,480,000,000 worth of advertising. Here, with all the dogmatism of brevity are 38 of the things we have learned.” By David Ogilvy 1. The most important decision We have learned that the effect of your advertising on your sales depends more on this…
