Google Penguin 4.0

Another year, another Penguin announcement from Google. For many online businesses, the dreaded penalties of Google’s Penguin updates have caused many a sleepless night, with the hopes that the marketing and SEO teams employed to optimise web performance have been working ‘above board’ often little more than an exercise in blind faith. The good news,…

Advertising That Sells (Part 3) – Brand Image

3. Brand image. Every advertisement should contribute to the complex symbol which is the brand image. 95% of all advertising is created ad hoc. Most products lack any consistent image from one year to another. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand gets the largest share…