4. Big ideas.
Unless your advertising is built on a big idea, it will pass like a ship in the night. It takes a big idea to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action.
Big ideas are usually simple ideas. Said Charles Kettering, the great General Motors inventor: “this problem, when solved, will be simple.” Big, simple ideas are not easy to come by. They require genius – and midnight oil. A truly big one can be continued for 20 years – like our eye patch for Hathaway shirts.
Previous entries
View previous entries in the ‘How to create advertising that sells’ series from David Ogilvy on the Minerva Copywriting website:
Discover more
Find out more about David Ogilvy’s acclaimed tenets of advertising across the Minerva Copywriting website, starting at the beginning of ‘How to create advertising that sells‘.
Alternatively, you can find out more about the copywriting services provided by Minerva Copywriting today. Simply browse our website and discover more about the SEO content writing, advertising copy, email marketing, and social media content services currently available from our friendly and experienced team.
You can even contact our friendly team today by submitting an online enquiry form or by calling FREE on 0800 180 4085. We’ll be happy to provide you with a free sample of work, and also quote you on any content or copywriting requirements you may have.
