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Daily Archives: February 25, 2016

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Advertising That Sells (Part 4) – Big Ideas

ads, advert, advertising, blog, copywriter, CopywritingBy Minerva CreativeFebruary 25, 2016Leave a comment

4. Big ideas. Unless your advertising is built on a big idea, it will pass like a ship in the night. It takes a big idea to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action. Big ideas are usually simple ideas. Said Charles Kettering,…

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