Marketing is an important part of business, but all too often promotional materials such as leaflets and brochures end up in the bin while company emails get sent straight to the trash folder. The questions is, why? On the whole, marketing messages are characterless, bland and generic. They make us cringe, lack any kind of…
Expressing yourself with words is a wonderful ability, but it can also be highly frustrating – particularly if you experience a bout of writer’s block or simply struggle to see obvious mistakes time and time again. It’s not always easy to spot errors in your own work, but thankfully there are many things you can…
Minerva Copywriting in Kent provides a range of content marketing and copywriting services for travel companies. From providing new copy for your website or travel brochures, compelling blogs posts to high-conversing email newsletters, our team of experienced copywriters will create content that is engaging and informative, and which helps build and develop your travel brand…
For businesses large and small, new and old, an effective digital marketing strategy is essential. Without investment in marketing, raising awareness of a brand, reaching out to new customers, and converting potential leads into guaranteed sales would be impossible. As such, investment in marketing should never be overlooked. Of course, digital marketing is a multifaceted…
Here at Minerva Copywriting, we know how important is it to be fully immersed in a subject matter in order to truly bring it to life. When it comes to generating marketing material for our clients, we’ve always found one topic to be far simpler than any other to get excited about: travel. The world…
There’s no satisfaction like knowing you’ve got a good deal. And, when you can secure something for nothing, the satisfaction is even sweeter. For businesses new to the online environment, and those that have been around for some time, being able to get free online business promotion provides a sense of achievement that you’re getting…
One of my favourite scenes in recent cinema comes from Leonardo DiCaprio in Wolf of Wall Street (and no, it doesn’t involve nudity or drug use). It’s the scene, towards the beginning of the movie, where DiCaprio’s character – Jordan Belfort – asks his motley crew of investors to, “sell me this pen.” Aside from…
It’s safe to say that 2014 was a busy year in the world of content marketing. Search volume experienced growth that, a few years ago, would’ve been beyond the wildest dreams of content editors and copywriters around the globe, while the demand for quality content has meant that SEO experts have quickly had to rebrand…
As the year draws to a close and we all get ready to settle in for the festive season, there seems no better time to take stock and review the year’s events in the world of content marketing. We’ve experienced significant growth within the industry, both in terms of search volume and production, and more…
What is the current state of content marketing 2014? Utilise the latest statistics offered by Minerva Copywriting as part of your content marketing strategy.
