Content Marketing For Travel Companies | Travel SEO
November 25, 2015 minerva

Content Marketing For Travel Companies


Minerva Copywriting in Kent provides a range of content marketing and copywriting services for travel companies. From providing new copy for your website or travel brochures, compelling blogs posts to high-conversing email newsletters, our team of experienced copywriters will create content that is engaging and informative, and which helps build and develop your travel brand into an industry leader. Below you can take a closer look at some of the content marketing for travel companies we provide, and you can find out more by getting in touch with our team today.

Travel Brochure Content Writing

Travel and holiday brochures represent a key requirement for any travel company. As such, it’s vital that the quality of your copywriting is of the highest standard. Employing professional writers to craft your content ensures consistent tone and style, helping customers develop and affinity to your brand and your company to communicate effectively and concisely. Our travel copywriting services ensure your content adheres to brand guidelines, highlights your USPs, and converts your customers into buyers.

Travel Press Releases

Press releases are fundamental to communicating your company messages to a wider audience, but need to engage with journalists and bloggers that are part of your mailing list. Our copywriters will develop press releases that present all the key information in a way that is engaging and easy to repurpose for an article. All-too often, press releases will go unnoticed, so knowing what works and what doesn’t will prove invaluable to achieving the media coverage you deserve.

Blog Posts and News

Keeping your website up-to-date and populated with fresh content on a regular basis is invaluable for the development of your online presence. Among the easiest ways to keep relevant is to produce news and blog posts on a consistent basis. At Minerva Copywriting, we will work alongside you in the development of the right tone of voice and the right form of content to produce; whether it’s commentary on recent travel industry events, or extensive blog posts talking about your range of travel destinations, we can help produce the content marketing material that you need to stay connected to your audience.

SEO Content Writing

SEO content writing is essential to ensuring your travel company is able to achieve the best-possible rankings in search engines. In order to be effective, however, you need to know which keywords to target and how to use them effectively in your travel copy. Thanks to our extensive experience in content marketing for travel companies, we can help you develop an editorial schedule that optimises web pages, integrating the right terms into your copy to maximise user experience.

Social Media Content Writing

Generating social media posts isn’t as straightforward as it seems, with tone, style and content usually differing significantly from other forms of content your travel company creates. For example, many travel companies need their social media content to be more conversational and personable in tone. Our travel content writers will help you produce such content regularly and effectively, helping you reach your target audience with the tone-of-voice that is necessary for the social media platform being used.

Travel Emails

Email copywriting and email newsletters play an essential role in retention marketing, reminding past travellers about the quality services you offer, updating them on the latest deals, and even just keeping them informed of company developments. The copywriters at Minerva Copywriting will help you compile a schedule for your email newsletters and will develop the content needed to stay connected with your customers via email.

Travel Content Marketing Services

To find out more about the travel content marketing services available from Minerva Copywriting, you can contact our friendly and experienced team today. We’ll be happy to provide you with a complete overview of the services we provide, as well as help you develop the content necessary to achieve your business goals. Simply submit an online enquiry form today or contact us on 0800 180 4085.

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