Taking an active role in the way your agency handles your marketing activity is essential to maintaining a good relationship with them. As an extended part of your team, it’s their job to work towards achieving your business goals and spend your budget in the wisest way. But sometimes, your agency can get a little…
In a 1996 essay, Bill Gates wrote that ‘content is king’. Some fifteen years later this phrase became to buzz of the digital marketing world. You couldn’t visit a marketing blog or sit through a PowerPoint presentation without reading those words. They became ubiquitous. And then the king died. Content has, until now, been seen…
Connect. Create. Convert. Research shows that the average wage of an in-house copywriter is a staggering £35k – an expense of nearly £3,000 per month. While there’s no questioning the value an in-house copywriter provides to a company, it remains a fact that affordable means of supporting marketing activity are always welcomed. Managed Copywriting With…
It’s the biggest game of the year in the American sporting calendar: Super Bowl 2014. As much as viewers around the globe will be glued to the action between the Seattle Seahawks and Denver Broncos, many in the world of marketing will be eagerly anticipating another iconic institution of Super Bowl Sunday – the half…
