It’s the biggest game of the year in the American sporting calendar: Super Bowl 2014. As much as viewers around the globe will be glued to the action between the Seattle Seahawks and Denver Broncos, many in the world of marketing will be eagerly anticipating another iconic institution of Super Bowl Sunday – the half time adverts.
Millions upon millions of dollars are spent each year on the production and placement of great adverts in the most coveted slot in television. But what can viewers expect this year? From British villains to David Beckham revealing more than you might imagine, there’s humour, emotion and, above all else, big budgets on show. Take a look at some of the best Super Bowl 2014 adverts below.