AI is reshaping how we write. It drafts emails in seconds, whips up blog intros, and even suggests punchy headlines. But if you’re a copywriter, here’s a truth worth remembering: AI is just the first draft. You are the final word. I can’t lie – AI is brilliant. It’s great fun. Have you seen all…
I’m currently in the process of reading Irving Stone’s acclaimed novel, The Agony and the Ecstasy. Chronicling the life of Michelangelo, one of the early chapters features a moment that lingers long after reading: the great Master, standing in a Tuscan quarry, examines slab after slab of marble. He doesn’t just pick the nearest block.…
A watertight content marketing checklist will help you ensure that you have everything in place to generate and distribute effective content. Key components include clear objectives, audience research, keyword optimisation, consistency of tone, content formatting, quality assurance and promotional planning. You’ll need to find ways to measure performance too; this will help you to maximise…
Last time, we checked out the algorithms of TikTok and Instagram – and what that meant for content marketers. This time, we’re looking at Facebook. When you know how and why content is presented to followers, it becomes a lot easier to adapt your strategy. So let’s delve deeper. Nailing the Facebook Algorithm With over…
When it comes to social media content in 2024, understanding the algorithms of each platform is an absolute must as it’ll help to shape your strategy. Simply posting and hoping for maximum views just won’t cut the mustard in this technology driven world. So here’s a little insight to help boost content visibility online and…
With Easter just around the corner, you’ve hopefully got your seasonal marketing campaign up and running. But if you’re running a little behind, here are some last minute ideas to give your spring sales a boost. Last year, an Easter egg shortage caused panic for thousands of last minute shoppers across Britain. So it’s never…
A watertight content marketing checklist will help you ensure that you have everything in place to generate and distribute effective content. Key components include clear objectives, audience research, keyword optimisation, consistency of tone, content formatting, quality assurance and promotional planning. You’ll need to find ways to measure performance too; this will help you to maximise…
Everyone can write, right? Even computers can do it (note the irony). With the rise of AI systems such as ChatGPT it’s easy to think content creation is easy, something that can be ticked off the list in a minute or two. But is this really the case? Let’s zoom in on the future of…
The content marketing industry is worth $400bn and is projected to grow to $900bn by 2028. New platforms, tools, innovations and strategies have led to increased creativity and higher marketing budgets. But what’s on trend for 2024? Let’s take a closer look. The average person consumes an average of 17 hours of online video per…
Copywriting is the art of crafting persuasive and compelling language that convinces people to take a specific action, whether that’s to buy a product, sign up for a service, or simply engage with a brand. While there are many elements that go into effective copywriting, one that is often overlooked is the importance of a…
