Last time, we checked out the algorithms of TikTok and Instagram – and what that meant for content marketers. This time, we’re looking at Facebook. When you know how and why content is presented to followers, it becomes a lot easier to adapt your strategy. So let’s delve deeper. Nailing the Facebook Algorithm With over…
When it comes to social media content in 2024, understanding the algorithms of each platform is an absolute must as it’ll help to shape your strategy. Simply posting and hoping for maximum views just won’t cut the mustard in this technology driven world. So here’s a little insight to help boost content visibility online and…
With Easter just around the corner, you’ve hopefully got your seasonal marketing campaign up and running. But if you’re running a little behind, here are some last minute ideas to give your spring sales a boost. Last year, an Easter egg shortage caused panic for thousands of last minute shoppers across Britain. So it’s never…
Do you have a well-organised content marketing calendar that includes unique ideas for holidays and special events? If not, it’s time to put on your creative hat. Not only are there ‘National Days’ which can work to your advantage, but there are also well-known celebrations that can fuel your marketing campaigns – we’re looking at…
A watertight content marketing checklist will help you ensure that you have everything in place to generate and distribute effective content. Key components include clear objectives, audience research, keyword optimisation, consistency of tone, content formatting, quality assurance and promotional planning. You’ll need to find ways to measure performance too; this will help you to maximise…
In 2024, creating content that makes an impression is more difficult than it’s ever been. We’re living in an era of information anxiety, in which the average person has a multitude of distractions, most of which are at our fingertips or right in front of our faces. Gone are the times when consumers might be…
Everyone can write, right? Even computers can do it (note the irony). With the rise of AI systems such as ChatGPT it’s easy to think content creation is easy, something that can be ticked off the list in a minute or two. But is this really the case? Let’s zoom in on the future of…
The content marketing industry is worth $400bn and is projected to grow to $900bn by 2028. New platforms, tools, innovations and strategies have led to increased creativity and higher marketing budgets. But what’s on trend for 2024? Let’s take a closer look. The average person consumes an average of 17 hours of online video per…
With the New Year well underway, now is the perfect time to get your content marketing strategy on-point for 2024. The right tweaks and strategies will help you to stand out online and engage your target audience. So here are five important tasks to pop on your January to-do list. Google loves fresh, up-to-date and…
