The secret to great sales copywriting is to never forget the overriding objective: making a sale. Even with the online environment changing apace, with social media and brand awareness taking on ever-greater importance, the ultimate aim of copywriting is to push the reader towards a sale. And the simplest way to achieve this? Effective use…
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If you’re battling to stay ahead in the marketing profession, you’ve probably got a to-do list that stretches over a good few pages. We certainly do. There’s never any downtime, nor any opportunity to simply sit back and bask in the glory of your endeavours. In fact, there’s barely even time to take a full…
DetailsOne of my favourite scenes in recent cinema comes from Leonardo DiCaprio in Wolf of Wall Street (and no, it doesn’t involve nudity or drug use). It’s the scene, towards the beginning of the movie, where DiCaprio’s character – Jordan Belfort – asks his motley crew of investors to, “sell me this pen.” Aside from…
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We’re always looking at ways to help our clients and other web users to improve their online experience, which is why we’re pleased to have introduced a comprehensive SEO audit tool to our website. The tool, which can be found on our SEO audit page, is completely free to use and will help you determine…
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In a 1996 essay, Bill Gates wrote that ‘content is king’. Some fifteen years later this phrase became to buzz of the digital marketing world. You couldn’t visit a marketing blog or sit through a PowerPoint presentation without reading those words. They became ubiquitous. And then the king died. Content has, until now, been seen…
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It’s safe to say that 2014 was a busy year in the world of content marketing. Search volume experienced growth that, a few years ago, would’ve been beyond the wildest dreams of content editors and copywriters around the globe, while the demand for quality content has meant that SEO experts have quickly had to rebrand…
DetailsAs the year draws to a close and we all get ready to settle in for the festive season, there seems no better time to take stock and review the year’s events in the world of content marketing. We’ve experienced significant growth within the industry, both in terms of search volume and production, and more…
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Call FREE on 0800 180 4085 We’re always pleased to keep in touch with our customers, and have now made it even easier to stay connected. You can contact Minerva Copywriting FREE on 0800 180 4085, and speak to one of our representatives about all your copywriting and content marketing needs. Copywriting services SEO content…
DetailsWhat is the current state of content marketing 2014? Utilise the latest statistics offered by Minerva Copywriting as part of your content marketing strategy.
