In 2024, creating content that makes an impression is more difficult than it’s ever been. We’re living in an era of information anxiety, in which the average person has a multitude of distractions, most of which are at our fingertips or right in front of our faces. Gone are the times when consumers might be…
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Everyone can write, right? Even computers can do it (note the irony). With the rise of AI systems such as ChatGPT it’s easy to think content creation is easy, something that can be ticked off the list in a minute or two. But is this really the case? Let’s zoom in on the future of…
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The content marketing industry is worth $400bn and is projected to grow to $900bn by 2028. New platforms, tools, innovations and strategies have led to increased creativity and higher marketing budgets. But what’s on trend for 2024? Let’s take a closer look. The average person consumes an average of 17 hours of online video per…
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With the New Year well underway, now is the perfect time to get your content marketing strategy on-point for 2024. The right tweaks and strategies will help you to stand out online and engage your target audience. So here are five important tasks to pop on your January to-do list. Google loves fresh, up-to-date and…
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Technophobia typically describes a fear of uncontrolled technology. In the case of ChatGPT and its equivalents, it represents a subtly different kind of anxiety, that of a potential threat to one’s livelihood. Basically, if chatbots can be charged with writing articles, why pay humans to do it? RISE OF THE MACHINES Artificial intelligence (AI) doesn’t…
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Copywriting is an essential part of content marketing – and for it to be truly effective, the writer needs to follow a few simple ground rules. UNDERSTAND THE CLIENT It’s important to understand what it is that makes the client tick, what they have to offer and what they wish to achieve. Pick up on…
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As content creators, we are in the realm of nerd when it comes to grammar. After all, it’s a key part of our skillset: our clients’ content has to be correct, or nobody is going to take it seriously. We always invite our clients to provide feedback on content, and every so often someone will…
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The Prime Minister recently declared that students should be obliged to take maths classes until the age of 18. This statement appeared seemingly out of the blue, without consultation with school and college leaders. He set the scene of a world underpinned by data and statistics, and emphasised a need for analytical skills, saying we’d…
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We all use expressions which are part of common parlance, probably learned from family conversations, watching TV and reading. A good idiom provides useful verbal shorthand, expressing a notion that’s readily understood. But when you think about it, many idioms don’t make much sense. At least, it must seem that way to someone who’s never…
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At its simplest, Click-Through Rate (CTR) is a metric that measures the number of clicks a piece of content or ad receives divided by the number of times it is viewed or served. It is typically expressed as a percentage and is used to evaluate the effectiveness of online advertising campaigns. CTR = (Number of…
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