2. Large promise. The second most important decision is this: what should you promise the customer? A promise is not a claim, or a theme, or a slogan. It is a benefit for the consumer. It pays to promise a benefit which is unique and competitive, and the product must deliver the benefit your promise.…
DetailsHow to create advertising that sells “Ogilvy & Mather has created over $1,480,000,000 worth of advertising. Here, with all the dogmatism of brevity are 38 of the things we have learned.” By David Ogilvy 1. The most important decision We have learned that the effect of your advertising on your sales depends more on this…
DetailsMinerva Copywriting in Kent provides a range of content marketing and copywriting services for travel companies. From providing new copy for your website or travel brochures, compelling blogs posts to high-conversing email newsletters, our team of experienced copywriters will create content that is engaging and informative, and which helps build and develop your travel brand…
DetailsIn today’s short attention span marketplace, words are at a premium. We’ve gone from infinitely long blogs to Facebook-style snappy posts, and then taken things even further with Twitter, Vine and Snapchat. This has implications in the copywriting world, with brevity now king. If you can’t get your message across in 100 characters or less,…
DetailsFor any company looking to dominate search engines, effective SEO and digital marketing are a must, and key to such dominance are quality copywriting services. As more and more companies battle for limited space on page one of Google, gaining the upper hand in any way possible means investing in the most effective, most influential…
DetailsFor businesses large and small, new and old, an effective digital marketing strategy is essential. Without investment in marketing, raising awareness of a brand, reaching out to new customers, and converting potential leads into guaranteed sales would be impossible. As such, investment in marketing should never be overlooked. Of course, digital marketing is a multifaceted…
DetailsHere at Minerva Copywriting, we know how important is it to be fully immersed in a subject matter in order to truly bring it to life. When it comes to generating marketing material for our clients, we’ve always found one topic to be far simpler than any other to get excited about: travel. The world…
DetailsCopywriting is a form of communication that conveys advertising and marketing messages to an audience through print, online, television, and more. Unlike other writing professions – such as journalism – the purpose of copywriting is to raise brand awareness and to persuade a target audience to purchase a product or invest in a service. The…
DetailsThere’s no satisfaction like knowing you’ve got a good deal. And, when you can secure something for nothing, the satisfaction is even sweeter. For businesses new to the online environment, and those that have been around for some time, being able to get free online business promotion provides a sense of achievement that you’re getting…
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”You get what you pay for”, they always say. “Pfft,” we reply. “I know a bargain when I see one.” But do we? We all want the best value for money, that much is true. And, in pursuit of the best value, we usually plump for the cheapest option. This is where the potential of…
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