”You get what you pay for”, they always say. “Pfft,” we reply. “I know a bargain when I see one.” But do we? We all want the best value for money, that much is true. And, in pursuit of the best value, we usually plump for the cheapest option. This is where the potential of saving money blinds our decisions. In business as in life, cheap does not necessarily mean value for money. “You get what you pay for,” they say.
When it comes to content marketing – the hot topic for marketers the world over – trying to secure value for money is particularly challenging. Should you opt for a reliable and professional content marketing agency, or let your SEO team pick some cheap and cheerful content writers off the web? It’s entirely up to you, of course, but it would be our recommendation to choose the former. Why? Well, the answer to that couldn’t be simpler.
Low cost, low quality
Investing in a professional means receiving a professional service. This is the case in building, law, medicine, and every other industry around. So why not content marketing? Professional copywriters and graphic designers have spent years mastering their skills, and they’re there to be relied upon to deliver high-quality service. Don’t you deserve the very best service when you’re spending your money? Or are you happy for your budget to be spent on a faceless freelancer slapping together some copy after they’ve spent eight hours doing their ‘real’ day job?
Pay more, earn more
When you look at it like that, the answer is obvious, isn’t it? You want the best content in order to connect with your target audience. As such, you need to employ the services of those that understand how an audience thinks, how target demographics differ from one another, and how effective use of language can trigger the responses necessary for a successful sale. And yes, it costs money to hire professionals with such knowledge. But in the end, isn’t you success more valuable than saving a few pounds here and there?
Look at your current content and see where it’s working and where it’s not. If it’s not working, try to determine why. If it’s a quality issue, it’s time to ask yourself: are you paying enough for content?
Find out more
We at Minerva Copywriting are experienced in support clients in generating the content they need to succeed. Whether online or off, we can craft engaging copy that triggers the responses you want in your audience. Contact us today on 0800 180 4085 to find out more.
