April 29, 2015 – Minerva Creative
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Daily Archives: April 29, 2015

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What is copywriting?

copywriter, CopywritingBy Minerva CreativeApril 29, 2015Leave a comment

Copywriting is a form of communication that conveys advertising and marketing messages to an audience through print, online, television, and more. Unlike other writing professions – such as journalism – the purpose of copywriting is to raise brand awareness and to persuade a target audience to purchase a product or invest in a service. The…

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