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Monthly Archives: April 2015

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Travel Copywriting

UncategorisedBy Minerva CreativeApril 30, 2015Leave a comment

Here at Minerva Copywriting, we know how important is it to be fully immersed in a subject matter in order to truly bring it to life. When it comes to generating marketing material for our clients, we’ve always found one topic to be far simpler than any other to get excited about: travel. The world…

What is copywriting?

copywriter, CopywritingBy Minerva CreativeApril 29, 2015Leave a comment

Copywriting is a form of communication that conveys advertising and marketing messages to an audience through print, online, television, and more. Unlike other writing professions – such as journalism – the purpose of copywriting is to raise brand awareness and to persuade a target audience to purchase a product or invest in a service. The…

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