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Daily Archives: February 16, 2015

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Are you paying enough for content?

Content, content marketing, copywriter, CopywritingBy Minerva CreativeFebruary 16, 2015Leave a comment

”You get what you pay for”, they always say. “Pfft,” we reply. “I know a bargain when I see one.” But do we? We all want the best value for money, that much is true. And, in pursuit of the best value, we usually plump for the cheapest option. This is where the potential of…

Copywriting Basics: the CTA

content marketing, copywriter, CopywritingBy Minerva CreativeFebruary 16, 2015Leave a comment

The secret to great sales copywriting is to never forget the overriding objective: making a sale. Even with the online environment changing apace, with social media and brand awareness taking on ever-greater importance, the ultimate aim of copywriting is to push the reader towards a sale. And the simplest way to achieve this? Effective use…

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