Below is an infographic we prepared for a short presentation last year. It’s purpose was to raise a few points of consideration for marketers and clients before investing in content. What we’re essentially saying is relatively straightforward: who, what, where, when and why? While it’s only a very basic checklist of what to be aware…
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How does content marketing compare with traditional forms of marketing and advertising? The infographic below tries to encapsulate the differences in a manner that is easily digested. While it offers only a (very) simple comparison between the two forms, it makes a fantastic entry point for discussion. Whether you’re opening negotiations with a client, or…
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Fact: creating effective website copy isn’t easy. While certain people believe that stringing together a few words is something we’ve all been doing since childhood, the simple fact is that producing website copy that sells is exceptionally challenging. In fact, creating effective copy demands significant investment in time, consideration and research. There is also a…
DetailsInvesting in quality website copy is essential for the success of your online presence. Worryingly, however, website copy is often overlooked and/or left until the last minute before being written. Perhaps even more worrying is the tendency for this last-minute rush of content writing to be carried out by less than capable copywriters. So what…
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Few brands – let alone within the automotive sector – can lay claim to such challenging, clever, and effective advertising as Volkswagen. This latest print advert, which can be seen on Ads of the World, is simple yet effective. While initially there may not be much going on visually, the copy and minimalist nature of…
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In a new infographic focusing on content marketing, Demand Metric has undertaken research to analyse the current state of content marketing, the reasons why to invest in content marketing, and the process involved in successful deployment. The research, detailed in full below, is not wholly revelatory, but more reaffirms many of the messages that content…
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When looking at how to launch a website, it is surprising how often content is overlooked. Time and again we’ve witnessed companies face a mad dash to populate their stylish new site with compelling, quality content… and failing. Why the failure? Quite simply, like any piece of art, quality copywriting and exceptional content take time…
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The content marketing matrix infographic by first10.
The rise of quality content The buzz around content marketing shows no sign of abating; but what really is generating this buzz? Is it a demand from clients for greater investment in something tangible? A revolt led by creatives against menial online tasks? Or simply the rebranding of SEO under a more appealing moniker? At…
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