Top Quotes on Content Marketing

Top Quotes on Content Marketing Content Marketing Institute has kindly put together an infographic detailing a selection of quotes on content marketing. These quotes come from a number of inspiring and influential individuals in the marketing industry, and can be relied upon when devising your content strategy. Take a closer look at the content marketing…

Content marketing in 2013

In this fascinating content marketing infographic from Wishpond, we’re provided with an insight into the state of content marketing in 2013. Covering the potential budget to be assigned to content, as well as statistics on the use and efficacy of content investment, a number of headline figures are indicative of how the digital environment is…

Website copy considerations

Below is an infographic we prepared for a short presentation last year. It’s purpose was to raise a few points of consideration for marketers and clients before investing in content. What we’re essentially saying is relatively straightforward: who, what, where, when and why? While it’s only a very basic checklist of what to be aware…

Traditional marketing and content marketing

How does content marketing compare with traditional forms of marketing and advertising? The infographic below tries to encapsulate the differences in a manner that is easily digested. While it offers only a (very) simple comparison between the two forms, it makes a fantastic entry point for discussion. Whether you’re opening negotiations with a client, or…

Content marketing: why and how

In a new infographic focusing on content marketing, Demand Metric has undertaken research to analyse the current state of content marketing, the reasons why to invest in content marketing, and the process involved in successful deployment. The research, detailed in full below, is not wholly revelatory, but more reaffirms many of the messages that content…