Below is an infographic we prepared for a short presentation last year. It’s purpose was to raise a few points of consideration for marketers and clients before investing in content.
What we’re essentially saying is relatively straightforward: who, what, where, when and why? While it’s only a very basic checklist of what to be aware of, it is a good starting point for analysing the purpose of why you may be considering website copy, press releases, blog posts and more.
If you can’t answers the questions confidently, think again the strategy behind your content investment.