How to write an article

Content, content marketing, copywriter, Copywriting, how to write an article, seo, seo content, website content, website copyLeave a comment

There is no real secret to how to write an article, yet constructing a successful formula is something asked by budding writers, new website owners, small businesses, junior journalists and more on a regular basis. Many factors influence how to write an article, from the subject matter to the audience, the platform on which it’s…

Website copy considerations

Content, content marketing, content marketing infographic, copywriter, Copywriting, customer persona, infographic, persona, personas, seo, seo content, website content, website copyLeave a comment

Below is an infographic we prepared for a short presentation last year. It’s purpose was to raise a few points of consideration for marketers and clients before investing in content. What we’re essentially saying is relatively straightforward: who, what, where, when and why? While it’s only a very basic checklist of what to be aware…