How does content marketing compare with traditional forms of marketing and advertising? The infographic below tries to encapsulate the differences in a manner that is easily digested. While it offers only a (very) simple comparison between the two forms, it makes a fantastic entry point for discussion.
Whether you’re opening negotiations with a client, or are looking for an effective slide to present to internal stakeholders, this ‘Traditional Publicity VS Content Marketing’ infographic will prove invaluable.
Take a look at the differences below and let us know in the comments any other contrasts between the two.
Traditional publicity vs content marketing
