Few brands – let alone within the automotive sector – can lay claim to such challenging, clever, and effective advertising as Volkswagen. This latest print advert, which can be seen on Ads of the World, is simple yet effective. While initially there may not be much going on visually, the copy and minimalist nature of the image work together perfectly to communicate the warning. As is so often the case, the simplest ideas are the most effective.
The advert, which highlights the dangers of texting while driving, was created by Ogilvy and Mather Cape Town.
Let us know what you think of this advert below.