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Monthly Archives: July 2024

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Google AI

How To Optimise for Google’s Search Generative Experience

Content, content marketing, seo contentBy Kelly PentlandJuly 18, 2024

Google looks set to change search engine optimisation forever with its all new Search Generative Experience (SGE). Gulp. That’s right, the Google SGE officially launched to the US public in May 2024 and, while still in the experimental phase, has already made quite an impact. So how can you optimise for the latest updates? What…

Content Marketing Mistakes

Are YOU Making Content Marketing Blunders in 2024?

content marketing, content toolsBy Kelly PentlandJuly 3, 2024

The world of content marketing is changing. Rapidly. So, you must be on the ball when it comes to content creation. Many businesses are still making mistakes and are not sufficiently adapting to the changing climate. So here are 3 quick-fire blunders you really need to avoid in 2024.  AI has landed with a bang…

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