Mastering Micro-Targeted Personalization: A Practical Deep-Dive into Data-Driven Content Strategies
1. Identifying and Segmenting Audience Micro-Behaviors for Personalization a) How to Collect Fine-Grained User Interaction Data (clickstreams, scroll depth, dwell time) To implement effective micro-targeting, begin with precise data collection mechanisms. Embed JavaScript snippets into your website or app that track clickstreams by recording every user click, scroll depth via scroll event listeners, and dwell…
