Twitter, Facebook and Instagram have all captured the attention of the mass market when it comes to social media. Advertisers also increasingly use all of these social networks to pitch their products, create hype around a launch and to attract a following.
Vine is the latest social networking app that provides users with a platform to share their creativity to their friends, and advertisers are quickly getting in on the action too.
It’s no surprise that with the way that modern technology is evolving, there are new ways for companies and businesses to get something to market – whether it be a new product, an updated service or simply a message to consumers, advertises have plenty of tools at their disposal in the 21st century.
On the face of it, Vine is essentially a video form of Twitter. Users can post a clip to their followers of up to six seconds, whatever it may be. This uses a similar format to tweeting, but instead of a text-based communication, it is done using the medium of video.
Nike Running has been quick to capitalise on social advertising
Advertising on Vine
When it comes to advertising on Vine, companies can use the six-second clip as a teaser for a new product, or perhaps use a number of clips to tell a story about a service for the public. Even though there is only a maximum time of six seconds available for videos, it is this that can provide companies with a powerful tool when advertising.
Of course, video is a powerful medium when it comes to getting something noticed, with both visuals and sounds to draw an audience in. But what Vine also offers is the use of hashtags on its videos – already hugely popular on Twitter and Instagram. With just one hashtag, users are able to follow the whole story which would be perfect for a company using Vine as an advertising stream.
Whether it’s for a competition for users, or to link multiple clips together to tell a story on the social network, it means that people can quickly search for a clip relevant to a particular company, product or service and it’s this which make advertising on Vine such an innovative way to communicate with a company’s followers.
Brands should look towards Vine to promote products
With user-generated content and the way that people are using social media in the modern day, companies can communicate with people on a global scale. It also invites users to send in their own videos, be it as part of a competition, to provide consumers with a more human interaction, or to simply create hype around a certain product so that others can get excited about a launch by witnessing first-hand what all the excitement is about.
About the author
Silverbean is a digital marketing agency based in the North East of England. We specialise in SEO & social media, PPC Management, Conversion Rate Optimisation, & Affiliate Program Management.