Technophobia typically describes a fear of uncontrolled technology. In the case of ChatGPT and its equivalents, it represents a subtly different kind of anxiety, that of a potential threat to one’s livelihood. Basically, if chatbots can be charged with writing articles, why pay humans to do it? RISE OF THE MACHINES Artificial intelligence (AI) doesn’t…
Copywriting is an essential part of content marketing – and for it to be truly effective, the writer needs to follow a few simple ground rules. UNDERSTAND THE CLIENT It’s important to understand what it is that makes the client tick, what they have to offer and what they wish to achieve. Pick up on…
As content creators, we are in the realm of nerd when it comes to grammar. After all, it’s a key part of our skillset: our clients’ content has to be correct, or nobody is going to take it seriously. We always invite our clients to provide feedback on content, and every so often someone will…
