In 2024, creating content that makes an impression is more difficult than it’s ever been. We’re living in an era of information anxiety, in which the average person has a multitude of distractions, most of which are at our fingertips or right in front of our faces. Gone are the times when consumers might be…
Everyone can write, right? Even computers can do it (note the irony). With the rise of AI systems such as ChatGPT it’s easy to think content creation is easy, something that can be ticked off the list in a minute or two. But is this really the case? Let’s zoom in on the future of…
The content marketing industry is worth $400bn and is projected to grow to $900bn by 2028. New platforms, tools, innovations and strategies have led to increased creativity and higher marketing budgets. But what’s on trend for 2024? Let’s take a closer look. The average person consumes an average of 17 hours of online video per…
With the New Year well underway, now is the perfect time to get your content marketing strategy on-point for 2024. The right tweaks and strategies will help you to stand out online and engage your target audience. So here are five important tasks to pop on your January to-do list. Google loves fresh, up-to-date and…
