content marketing Archives | Minerva Creative

Exploring the Legal Aspects of Online Betting Regulations in Tanzania

content marketingBy Charlotte Carlton July 28, 2025

In recent years, the trend towards ethical wagering has gained significant traction across various sectors, establishing new benchmarks for market regulation. This environment compels stakeholders to navigate intricate jurisdictional issues that arise from differing legal standards often governing betting activities. Compliance with established enforcement protocols is paramount to ensure a legally sound operational framework. These…

How To Optimise for Google’s Search Generative Experience

Content, content marketing, seo contentBy Kelly Pentland July 18, 2024

Google looks set to change search engine optimisation forever with its all new Search Generative Experience (SGE). Gulp. That’s right, the Google SGE officially launched to the US public in May 2024 and, while still in the experimental phase, has already made quite an impact. So how can you optimise for the latest updates? What…

Are YOU Making Content Marketing Blunders in 2024?

content marketing, content toolsBy Kelly Pentland July 3, 2024

The world of content marketing is changing. Rapidly. So, you must be on the ball when it comes to content creation. Many businesses are still making mistakes and are not sufficiently adapting to the changing climate. So here are 3 quick-fire blunders you really need to avoid in 2024. AI has landed with a bang…

Risks of AI Automated Content Creation

content marketingBy Kelly Pentland June 18, 2024

Great! With AI tools such as ChatGPT available for free you can ditch your marketing team or content agency and get content for nothing, right? Well, sort of. But if you want your content marketing strategy to be of a high-quality, hold fire on laying talented team members off just yet. As it stands, AI-generated…

Content Marketing Checklist 2024: Identifying Content Gaps

content marketing, UncategorizedBy Kelly Pentland June 18, 2024

A watertight content marketing checklist will help you ensure that you have everything in place to generate and distribute effective content. Key components include clear objectives, audience research, keyword optimisation, consistency of tone, content formatting, quality assurance and promotional planning. You’ll need to find ways to measure performance too; this will help you to maximise…

Content Marketing Checklist 2024: Understanding Algorithms (Part Two)

content marketing, UncategorizedBy Kelly Pentland April 18, 2024

Last time, we checked out the algorithms of TikTok and Instagram – and what that meant for content marketers. This time, we’re looking at Facebook. When you know how and why content is presented to followers, it becomes a lot easier to adapt your strategy. So let’s delve deeper. Nailing the Facebook Algorithm With over…

Content Marketing Checklist 2024: Understanding Algorithms

content marketing, UncategorizedBy Kelly Pentland April 17, 2024

When it comes to social media content in 2024, understanding the algorithms of each platform is an absolute must as it’ll help to shape your strategy. Simply posting and hoping for maximum views just won’t cut the mustard in this technology driven world. So here’s a little insight to help boost content visibility online and…

Last Minute Easter Marketing Ideas to Boost Spring Sales

content marketing, UncategorizedBy Kelly Pentland March 21, 2024

With Easter just around the corner, you’ve hopefully got your seasonal marketing campaign up and running. But if you’re running a little behind, here are some last minute ideas to give your spring sales a boost. Last year, an Easter egg shortage caused panic for thousands of last minute shoppers across Britain. So it’s never…

Content Marketing Checklist 2024: Holidays and Special Events

Content, content marketing, seo content, social content, web content, website contentBy Kelly Pentland March 20, 2024

Do you have a well-organised content marketing calendar that includes unique ideas for holidays and special events? If not, it’s time to put on your creative hat. Not only are there ‘National Days’ which can work to your advantage, but there are also well-known celebrations that can fuel your marketing campaigns – we’re looking at…

Content Marketing Checklist 2024: Identifying Content Gaps

content marketing, Copywriting, UncategorizedBy Minerva Creative February 13, 2024

Category Archives: content marketing